DEATS with Deanna: Discussions around Food & Entrepreneurship

What does it actually take to grow a business in 2026, especially when the algorithm changes daily, your niche feels crowded, and you're trying to scale without burning yourself to the ground? Today, I sit down with powerhouse entrepreneur, keynote speaker, and mentor Jasmine Star for a raw conversation on marketing, mindset, and what it really looks like to build an empire with intention. Jasmine pulls back the curtain on her journey from law school dropout to wedding photographer to multi–seven-figure CEO, sharing the exact principles she uses to help women hit consistent 10K months and beyond. Together, they break down why messaging matters more than ever, how niching is non-negotiable, and why selling gets a whole lot easier when you stop trying to be palatable and start being you. They also dig into the biggest marketing trends coming in 2026, from the rise of "entrepreneurs with influence" to the shift toward one-to-one responsiveness and why being interesting (not just informative) is now essential for growth. This conversation is equal parts strategic and soul-level—exactly what you'd expect from Jasmine. If you've ever wondered how to market smarter, stand out in a noisy digital world, or take action without waiting for everything to feel "perfect," this episode will light a fire under you. Tune in to hear: How Jasmine went from zero camera experience to building a six-figure business in a year The three biggest mistakes keeping women from consistent 10K months—and how to fix them Why "messaging, niche, and sales" are the holy trinity of business growth The 2026 trends every entrepreneur needs to know (including the 3 R's: Royalty, Responsiveness & Random) Jasmine's unconventional approach to burnout—and the surprising mindset shift that pulled her out of it What it really looks like to build authority online without pretending to love social media Connect with Jasmine: Instagram: https://www.instagram.com/jasminestar/ Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Ever had a moment where your personal health forces you to rethink everything about how you're working, eating, and building your business? That was my reality this year. In this episode, I'm opening up about my unexpected osteopenia diagnosis in my thirties—how it shook me, what it revealed about my past with disordered eating, and why it's reshaping the way I run my business heading into 2026. The truth? Even when you think you're the "healthy one," your body keeps the receipts. And sometimes the wake-up call isn't just physical—it highlights the patterns you've carried into entrepreneurship too: overworking, restricting rest, people pleasing, trying to control every detail, and pushing beyond what's sustainable. If you're navigating your own wake-up call—physical, emotional, or entrepreneurial—this episode will help you rethink how you're supporting yourself, how you're building, and what gets to change from here. Tune in to hear: How years of restriction, stress, and "doing it right" showed up in my bone health The emotional unraveling of realizing discipline doesn't equal immunity The surprising connection between burnout, under-fueling, and stalled business growth The shifts I'm making now—from minerals and lifting heavy to boundaries, planning, and ease-first selling Why simplifying your offers and regulating your nervous system matter more than ever going into 2026 Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing. From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up. Tune in to hear: What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared) The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025 The supplement industry secrets she learned building her brand and why transparency matters more than ever How to navigate criticism, protect your mental health, and build a business that feels sustainable The one thing she wishes more dietitians understood about charging for their expertise The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en Website: https://www.abbeyskitchen.com/ Pre-order your copy of Abbey's newest book: https://www.abbeyskitchen.com/hunger-crushing-combo/ Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Are you feeling like business just hits different right now? You're not imagining it. In this episode, I'm breaking down what's actually working in 2025—and calling out the fake "ease and flow" narratives that are leaving so many entrepreneurs feeling stuck and questioning their own hard work. The truth? The economy has shifted, ad costs are up, clients are more hesitant, and trust takes longer to build. But that doesn't mean you can't thrive—it just means the strategies have evolved. Tune in to hear: Why "passive income" isn't really passive—and what to do instead The mindset shift that separates those getting consistent income from those quietly struggling Why clarity and confidence come from action, not overthinking Real tactics that are converting now: connection, simplicity, and solving real problems How to build authority by leaning into trends and storytelling that feel authentic Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

What really goes down behind the booth at FNCE? Today, I'm pulling back the curtain on what it's actually like to attend the world's largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I'm sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you've ever wondered whether it's worth attending—or how to make the most of it—you won't want to miss this recap. Tune in to hear: • What it's really like to host a booth and why this year felt completely different • The brand events and networking moments that opened new doors for me (and my clients!) • Why FNCE is not the time to sit through sessions if you're ready to grow your brand • The unexpected ways this year reignited my mission to help dietitians reach six figures • How I'm already planning to level up next year—with even more connection, community, and impact Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale