Generating buzz might sound risky, but it can be the secret weapon your brand needs to thrive. Join me, Jon Gafford, as I unpack the surprising power of controversy in brand marketing. We'll dissect Jaguar's audacious ad campaign that had everyone talking, and I'll draw connections to the legendary New Coke saga from the 1980s. Discover how these bold moves, despite initial criticism, kept these brands in the spotlight, illustrating that sometimes, breaking the mold can yield the most dramatic results. With insights from the likes of Apple, this episode offers actionable strategies to keep your business at the forefront of public conversation, no matter how fast the news cycle spins.

In the second half of the episode, I share my enthusiasm for our latest "Escaping the Drift" content. There’s nothing as rewarding as connecting with our podcast community, and I hope you find as much value and excitement in the episode as I did. Stay engaged by visiting escapingthedrift.com for updates, and help us grow by leaving a five-star review and spreading the word. Let's continue to support each other and expand our reach as we chart new territories in the podcasting world.

 

💬 Did you enjoy this weekly drop? Tell us all about it in the comment section below!

 

 ☑️  If you liked this video, consider subscribing to Escaping The Drift with John Gafford 

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

 

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

 

➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.

 

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✅ Follow John Gafford on social media:

 

Instagram ▶️ / thejohngafford

 

Facebook ▶️ / gafford2

 

🎧 Stream the new Weekly Drop here:

Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9

Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283

 

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