Your website can be your best salesperson or the most expensive leak in your business. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get clear on what actually makes a small business website convert, from credibility and copy to the one call to action you want every visitor to take.We dig into SEO without the hype: what Google tends to reward, why “more helpful pages” usually beat a thin brochure site, and how links work like votes of trust. Then we go local, breaking down the Google Map Pack and the Google Business Profile mistakes we see everywhere, plus the hard truth about reviews: you need them, you need a plan to ask for them, and you need to outpace your competitors.AI search is the new curveball, but Tom’s guidance is surprisingly grounded. We talk about structuring content in a question-and-answer format so ChatGPT and other AI tools can understand your expertise, and why publishing your name and offer across podcasts, show notes, guest articles, and your own site builds stronger visibility over time. Finally, we narrow the measurement overload to a few marketing metrics that matter most: rankings, cost per lead by source, lead quality, and closed sales.If you want a practical marketing strategy that ties directly to growth, hit play, then subscribe, share the show with a business owner friend, and leave a review so more people can find these conversations.Visit ezmarketing.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREESmall Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.