'Stand Up, Speak Out' Chapter 9: Introductions MatterRead by Tessa FlanneryChapter Available to read at https://open.lib.umn.edu/publicspeaking/part/chapter-9-introductions-matter-how-to-begin-a-speech-effectively/Stand Up, Speak Out is a CC-BY-NC-SA-4.0 Public Speaking OER textbook published by the University of Minnesota