Navigating the Digital Frontier: Inside Shop the Boulevard with Kreigh and KristaIn this episode of the Samantha Parker Show, Samantha interviews Kreigh and Krista, the dynamic couple behind Shop the Boulevard and Electric Edge Media in St. George, Utah. They discuss their journey from starting a marketing company to expanding their services to include social media management and content creation for local businesses. They share insights on the challenges of engaging local audiences, the impact of social media on small businesses, and the evolving nature of digital marketing. The conversation also dives into the usage of TikTok, the importance of adaptability in business, and the personal anecdotes that shape their unique approach to marketing. Tune in for a comprehensive look at how local businesses can thrive in the ever-changing digital landscape.00:00 Introduction to the Samantha Parker Show00:23 Meet the Guests: Craig and Krista01:22 The Origin of Shop the Boulevard04:55 Challenges and Successes in Social Media Marketing09:34 The Meta Ray-Bans Experience15:48 Diet Coke and Personal Stories18:20 Life in St. George and Tech Moms23:32 Balancing Content Creation and Business Promotion28:07 Balancing Business and Consumer Needs28:43 Creative Ideas and Spontaneity29:11 Challenges with Client Expectations30:24 The Long Game in Marketing30:46 Trendy Content and Viral Hits32:25 Proving ROI to Clients34:42 The Value of Authentic Engagement38:25 Micro-Influencers and Local Impact44:30 The Power of Going Live47:22 Adapting to Change and Future PlansShop the blvd: https://www.instagram.com/shopstgeorgeblvd?igsh=MWVpNnN5MWl4ZzZhOQ==Electric Edge Media: https://www.instagram.com/electricedgemedia?igsh=dm16cDB0aTJjdDg=Step into Your Sober Era! Are you ready to embrace a life of clarity and empowerment? ✨ Check out Sam’s Sober Club on Substack for journals, tips, community and more [Subscribe Now ➔] Sam's Sober CLUB | Samantha Parker | Substack Want to Work with The Samantha Parker for Content Management CLICK HERE Follow me on TikTok https://www.tiktok.com/@samanthaparkershow YouTube https://www.youtube.com/@thesamanthaparker Instagram https://www.instagram.com/thesamanthaparker/