When Brent Ridge and Josh Kilmer-Purcell left their high-powered New York City careers for a 19th-century farm in upstate New York, they didn’t set out to build a skincare empire. But after losing their jobs during the 2008 recession—and taking in a neighbor’s herd of goats—they discovered that frugality, creativity, and a deep commitment to kindness could grow into something remarkable. In this conversation, the founders of Beekman 1802 share the values and scrappy problem-solving that helped them turn goat milk soap into a nine-figure brand. We talk about the surprising business advantages of kindness, why constraints fuel creativity, how to stay grounded as you grow, and why success is best defined on your own terms. Get their new book, G. O. A. T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802 Show notes and resources from this episode: http://reconsidering/p/episode-50-kindness-is-a-strategy