Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

The Big Impression

[email protected] (Michelle Peterson, Ilyse Liffreing, Damian Fowler)

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

OCT 11, 202319 MIN
The Big Impression

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

OCT 11, 202319 MIN

Description

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.