Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

The Current Podcast

[email protected] (Michelle Peterson, Damian Fowler, Ilyse Liffreing)

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

OCT 11, 202319 MIN
The Current Podcast

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

OCT 11, 202319 MIN

Description

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.