Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.

The Big Impression

[email protected] (Rebecca Dye Yonushonis, Ilyse Liffreing, Kat Vesce)

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

MAR 25, 202528 MIN
The Big Impression

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

MAR 25, 202528 MIN

Description

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.