In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with Stanley Steemer's CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning.

The Big Impression

[email protected] (Ilyse Liffreing, Damian Fowler, Andrew Schneider)

Stanley Steemer’s Andrew Schneider on owning the spring clean

APR 15, 202625 MIN
The Big Impression

Stanley Steemer’s Andrew Schneider on owning the spring clean

APR 15, 202625 MIN

Description

Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless shortcuts, the question is: Do people still think they need a brand like this? In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.