[email protected] (Ilyse Liffreing, Damian Fowler, Andrew Schneider)
Stanley Steemer’s Andrew Schneider on owning the spring clean
APR 15, 202625 MIN
Stanley Steemer’s Andrew Schneider on owning the spring clean
APR 15, 202625 MIN
Description
Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless shortcuts, the question is: Do people still think they need a brand like this?
In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning.
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