<p>PPC advertising is an acronym for "pay-per-click" and it's what you need to know if you want your business to grow.</p> <p>PPC advertising is a type of internet marketing in Kenya that allows businesses to display ads on search engines, social media platforms, and other websites in order to increase exposure and drive traffic back to their website.</p> <p>One of the best things about PPC advertising is that it can be incredibly inexpensive when done correctly.</p> <p>For example, if you're looking for new customers who are interested in buying a car from Volkswagen dealerships near them, then all you have to do is take out a small ad on Google with the keywords "Volkswagen".</p> <p>You'll only pay per click (hence the term), so even if nobody clicks, you don't pay a cent.</p>