<div>You are an expert of everything your business says and does but your potential customers are not. Therefore what you write on your website to help them understand what you do is extremely important. You cannot assume anything. And this is where frequently asked questions help support you to support them. <br> <br> In this episode I talk about how FAQs, when used correctly on websites, can add value and provide your customers with the help they are searching for. </div>