The WP Mayor Podcast

In this episode, Gaby and Jean Galea talk to Aaron Edwards and Joshua Dailey, co-founders of Infinite Uploads and WordPress contributors, about Web3, NFTs, and WordPress with Web3 WP. Aaron and Joshua have spent more than 20 years developing and maintaining enterprise WordPress sites. Also, they launched the first (and only) WordPress NFT. Episode Highlights and Topics: Aaron and Joshua’s journey into NFTs, bitcoin, and other cryptocurrencies. NFTs: Non-fungible tokens used as payment gateway secured by blockchains. Why NFTs? Smart contracts and digital wallets can be used to own unique assets. NFT Projects: How to use scripts, open-source code/design, and wapuu characters. NFT Technology: Application will transform how music, video, and content is monetized. WordPress decentralized publishing and Web3 decentralizes financial governance. Educate, Explore, Experiment: Ways to understand Web3 purpose, security, technology. Learning Curve: View, read, and customize open-source code for token standards. Resources/Links: Infinite Uploads Web3 WP Website Web3 WP Blog Web3 WP on Twitter Web3 WP on Discord Joshua Dailey on Twitter Aaron Edwards on LinkedIn Ethereum: Non-fungible Tokens (NFTs) WordProof WordCamp Web3 WP Wapuu NFT Experiment on GitHub Ethereum: Decentralized Autonomous Organization (DAO) OpenZeppelin Decentralized Identifiers (DIDs) v1.0 - W3C Castos Jean Galea’s Blog WP Mayor Email WP Mayor

In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress. Episode Highlights and Topics: Lasso: Built out of necessity based on trials of working with other plugins. Content Creation Fundamentals: Know your target audience and company’s principles. Key Ingredients: Impartiality, authenticity, and conversational makes for good content. Selfless Mentality/Ethical Marketing: How much value can you provide to customers? Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best. Buyer’s Journey: Content sparks interest in specific products to meet specific needs. Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts. Link Real Estate: People click different things, give them more options/places to click. Lasso’s Roadmap: How to order, group, put content into pillars using keywords. Affiliates: Take care of those people who actively promote your product. Mediums: Get good at one before moving on to another to repurpose content. Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons. Resources/Links: Lasso Lasso on Twitter Sean Brison on Twitter Sean Brison on LinkedIn Crazy Egg Wirecutter Castos WP Mayor Email WP Mayor

In this episode, Gaby Galea talks to Rich Tabor, Head of Product at Extendify, about blocks, block themes, Gutenberg, and the future of WordPress. Rich has a knack for designing, building, launching, and scaling WordPress products. Episode Highlights and Topics: Block Editor Backlash: Change is hard, especially when it affects your business/lifestyle. Minimalism: Find balance/happy medium between what you want and need to build. Gallery Block: Start with simple, single block and scale up to discover a whole new world. WordPress Future: WP is leaning into editing entire websites, not one content piece/post. Block Themes: CSS custom properties to match preview and themes you can trust. Too Much Control? Locking things inhibits people, but having guardrails is important. Global Styles: Available within the site editor interface to set look-and-feel standards. Gutenberg: Component that drives the look and feel of websites, room for improvement. Resources/Links: Rich Tabor Extendify Gutenberg WordPress Patterns Tailwind CSS React Elementor GoDaddy json Gutenberg GitHub Repo SquareSpace Castos WP Mayor Email WP Mayor

In this episode, Gaby Galea talks to Adrian Tobey from Groundhogg about lessons he has learned in the WordPress plugins business. Groundhogg offers marketing automation and CRM for agencies and small businesses using WordPress. Adrian has built thousands if not millions of marketing campaigns, sales funnels, and email sequences on behalf of other companies to solve legitimate problems and generate results. Episode Highlights and Topics: Shoemaker’s Son Syndrome: Similar to digital marketing agencies focusing on others. Same Issues, Different Day: How to migrate and integrate with WordPress? FormLift: Adrian’s first freemium business in WordPress to integrate Infusionsoft forms Dropout: Education through experience was better than education through classroom Pain Points: The best products are the ones that solve problems. Pricing Model: Pros and cons of choosing freemium or premium product plans. Cost Perception Fallacy: Specific marketing/CRM problems are expected to cost money. Buy it! Eliminate the possibility of someone not spending money on your product. Adrian’s Marketing Strategy: Don’t market free, but market paid to set expectations. Post Status: Who’s who of WordPress business network/community is real and works. Reviews: How/when to ask for and get the social proof needed to sell and support the product. Resources/Links: Get 15% off Groundhogg (use coupon code: WPMayor15Off) Adrian Tobey on LinkedIn Infusionsoft (now Keap) FormLift Easy Digital Downloads (EDD) Post Status React Castos WP Mayor Email WP Mayor

In this episode, Gaby Galea talks to Jason Schuller and JR Farr, two of the four co-founders of Lemon Squeezy, a plugin that helps simplify the selling of digital products. Lemon Squeezy fits under the Make Lemonade product portfolio and the digital maker crew hopes to continually launch and build new products together. Episode Highlights and Topics: What is Lemon Squeezy? Easy-peasy way to sell digital products online End-to-End Solution: Easily do everything online as a digital creator with one-stop shop Pain Points: Digital creators/makers can build things, the problem is selling those things Lemon Squeezy is and probably always will be a SaaS-based product WordPress Integration? Working on easy-peasy way to access, embed, and use plugin Other Platforms: Lemon Squeezy can be used with any platform - it’s pretty flexible Merchant Records: Creators upload products and Lemon Squeezy handles payments Marketing: How Lemon Squeezy helps companies add context to their email messaging Lemon Squeezy Price: Subscription depends on plan, customers, and features for now Resources/Links: Lemon Squeezy Iconic app Make Lemonade Mailchimp ConvertKit Castos WP Mayor Email WP Mayor