<p>Have you every heard someone telling a story that really captivated you, or maybe changed the way you think on a certain topic? Storytelling can be a powerful tool we use in connecting to each other.</p><p>Today we are going to be looking at how we can use storytelling effectively to improve our relationships, our career, and our brand. We are talking to Seth Erickson, who is an author, founder and CEO of the Storify agency, where they help brands tell their best story. </p><p>Seth's recently released book titled How To Hack Humans dives into the specifics of how humans respond emotionally to storytelling. You can checkout the first chapter of the book for free at <a href="https://www.storifyagency.com/befun." rel="noopener noreferrer" target="_blank">https://www.storifyagency.com/befun.</a></p><p>This podcast is produced by BeFun BeKind Podcasts. If you're interested in starting or growing a podcast like this one visit <a href="https://befunbekind.com/" rel="noopener noreferrer" target="_blank">Befunbekind.com</a> to start your journey.</p>