In this episode of the Business Takeaway podcast, Fran shares her nonlinear journey to becoming the Commercial Director for Mondial Technology Media, discussing her experiences in the live events industry, the evolution of print media in a digital world, and the challenges of managing large-scale events. She emphasises the importance of passion in the industry, the coexistence of print and digital content, and the impact of AI on marketing strategies. Fran also reflects on personal growth, the significance of awards in recognising industry talent, and her mantra of 'better not bitter' as a guiding principle in both personal and professional life.TakeawaysFran's journey to becoming a Commercial Director was nonlinear and filled with diverse experiences.The live events industry is driven by passion and community.Print media still holds value in the B2B space despite the rise of digital.Post-COVID, there has been a resurgence in print media as businesses adapt to new norms.Awards and recognition are crucial for motivating industry professionals.Event management requires careful consideration of guest experiences and logistics.AI is a tool that can enhance workflow but cannot replace human creativity.Personal growth comes from learning from failures and not being too hard on oneself.Building strong relationships in the industry is essential for success.The mantra 'better not bitter' serves as a guiding principle for Fran. Chapters00:00 Introduction to Fran's Journey03:49 The Evolution of Print and Digital Media06:46 The Importance of Awards and Recognition in the Industry09:55 Adapting to Industry Changes Post-COVID12:44 The Role of Events in the Live Industry15:59 Challenges in Event Management18:40 The Emotional Impact of Live Events21:45 Marketing Strategies and ROI24:52 The Journey of Marketing Campaigns28:00 The Creative Process Behind Events30:42 Reflections on Success and Future Goals40:42 The Journey of Growth in the Industry41:45 Passion for Celebration and Recognition42:37 The Role of AI in Marketing and Creativity46:48 Human Experience vs. AI in Problem Solving51:47 Managing Responsibilities and Stress Before Events55:38 Decision Making: Gut Instinct vs. Calculated Risks58:40 Embracing Failure and Learning from Mistakes01:01:48 The Importance of Positivity and Energy in Work01:04:02 Living by the Mantra: Better Not Bitter