In this in-depth interview, Greg shares his journey from music retail to founding Headline Audio, discussing how the industry has evolved post-COVID, the importance of personal relationships in sales, and strategies for adapting to market changes. Gain insights into navigating challenges, building a brand, and maintaining a passion for music and business.Key topicsGreg's career evolution from music retail to audio distributionImpact of COVID-19 on the music and retail industryStrategies for small retailers to survive in a digital worldThe importance of personal relationships and customer serviceLessons learned from starting a new business post-COVIDChapters00:00Greg Niven's Journey in Music and Business05:22The Impact of COVID-19 on the Music Industry10:04Adapting to a New Retail Landscape14:58Building a Brand in a Competitive Market19:47Navigating Challenges and Embracing Change24:53The Future of Music Retail and Technology31:20The Importance of Personal Connection in Business34:01Shifting Focus from Sales Numbers to Customer Relationships38:59Balancing Work and Personal Life39:48Navigating Business Challenges and Concerns42:18Learning from Experience and Trusting Yourself47:32Simplifying Business Operations for Success54:16The Emotional Connection in Sales56:43Maintaining Commercial Viability While Enjoying Work59:20The Necessity of Innovation and ChallengeResourcesHeadline Audio WebsiteNord Keyboards