Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you.  About Behind Her Brand: Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who are building purpose-driven businesses and meaningful careers while balancing faith, family, and ambition.At its core, Behind Her Brand provides space for women to be seen, heard, and celebrated. Through our national magazine, curated events, and partnerships, we share the authentic stories of today’s boldest women—showcasing not just their success, but the strategy, strength, and sacrifice behind it. We proudly host the annual Women Who Build Awards, honoring trailblazers who are shaping industries and inspiring others. Our highly anticipated Behind Her Brand Conference brings together a powerful network of women to learn, connect, and lead with purpose.It’s more than branding—it’s about legacy, impact, and the real women behind the work. Behind Her Brand <a href='http://www.behindherbrand.net/'>www.behindherbrand.net</a> BHB YouTube Channel <a href='https://bit.ly/39UYh9t'>https://bit.ly/39UYh</a> <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms">We would love to hear from you. Send us a text message.</a>

<description>&lt;p&gt; Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with &lt;em&gt;heart&lt;/em&gt;? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they &lt;em&gt;feel&lt;/em&gt; you. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Behind Her Brand:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt; is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who are building purpose-driven businesses and meaningful careers while balancing faith, family, and ambition.&lt;/p&gt;&lt;p&gt;At its core, Behind Her Brand provides space for women to be seen, heard, and celebrated. Through our national magazine, curated events, and partnerships, we share the authentic stories of today’s boldest women—showcasing not just their success, but the strategy, strength, and sacrifice behind it. We proudly host the annual &lt;b&gt;Women Who Build Awards&lt;/b&gt;, honoring trailblazers who are shaping industries and inspiring others. Our highly anticipated &lt;b&gt;Behind Her Brand Conference&lt;/b&gt; brings together a powerful network of women to learn, connect, and lead with purpose.&lt;/p&gt;&lt;p&gt;It’s more than branding—it’s about legacy, impact, and the real women behind the work.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt;&lt;br/&gt;&lt;a href='http://www.behindherbrand.net/'&gt;www.behindherbrand.net&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;BHB YouTube Channel&lt;/b&gt;&lt;br/&gt;&lt;a href='https://bit.ly/39UYh9t'&gt;https://bit.ly/39UYh&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms"&gt;We would love to hear from you. Send us a text message.&lt;/a&gt;&lt;/p&gt;</description>

 Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you.    About Behind Her Brand:  Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals....

{Episode 38} Beyond the Algorithm: Building Marketing That Connects

One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business.  Listen how pausing can really shift the direction of your business.  About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand <a href='http://www.behindherbrand.net/'>www.behindherbrand.net</a> BHB YouTube Channel <a href='https://bit.ly/39UYh9t'>https://bit.ly/39UYh</a> <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms">We would love to hear from you. Send us a text message.</a>

<description>&lt;p&gt;One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business.  Listen how pausing can really shift the direction of your business. &lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Behind Her Brand:&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt;&lt;br/&gt;&lt;a href='http://www.behindherbrand.net/'&gt;www.behindherbrand.net&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;BHB YouTube Channel&lt;/b&gt;&lt;br/&gt;&lt;a href='https://bit.ly/39UYh9t'&gt;https://bit.ly/39UYh&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms"&gt;We would love to hear from you. Send us a text message.&lt;/a&gt;&lt;/p&gt;</description>

One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business.  Listen how pausing can really shift the direction of your business.    About Behind Her Brand:  Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in.  Behind H...

 {Episode 37} The GIft of Pausing

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action. Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can remain relevant in the years to come.The only thing worse than deciding not to rebrand when most signs indicate that you should is deciding to rebrand when it’s probably not necessary. In this episode we some insight for things to consider and questions to ask yourself before taking the dive into the deep end into rebranding.  About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand <a href='http://www.behindherbrand.net/'>www.behindherbrand.net</a> BHB YouTube Channel <a href='https://bit.ly/39UYh9t'>https://bit.ly/39UYh9t</a><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms">We would love to hear from you. Send us a text message.</a>

<description>&lt;p&gt;Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.&lt;br/&gt;&lt;br/&gt;Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can remain relevant in the years to come.&lt;/p&gt;&lt;p&gt;The only thing worse than deciding &lt;em&gt;not&lt;/em&gt; to rebrand when most signs indicate that you should is deciding to rebrand when it’s probably not necessary.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;In this episode we some insight for things to consider and questions to ask yourself before taking the dive into the deep end into rebranding.  &lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Behind Her Brand:&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt;&lt;br/&gt;&lt;a href='http://www.behindherbrand.net/'&gt;www.behindherbrand.net&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;BHB YouTube Channel&lt;/b&gt;&lt;br/&gt;&lt;a href='https://bit.ly/39UYh9t'&gt;https://bit.ly/39UYh9t&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms"&gt;We would love to hear from you. Send us a text message.&lt;/a&gt;&lt;/p&gt;</description>

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.  Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can r...

{Episode 36} 4 Signs It's Time to Re-Brand

You know that saying that sometimes we can be our worst enemy.  That is so true and it is one of the hardest things to see. So, let&apos;s talk about ways to ensure you don&apos;t hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand <a href='http://www.behindherbrand.net/'>www.behindherbrand.net</a> BHB YouTube Channel <a href='https://bit.ly/39UYh9t'>https://bit.ly/39UYh9t</a><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms">We would love to hear from you. Send us a text message.</a>

<description>&lt;p&gt;You know that saying that sometimes we can be our worst enemy.  That is so true and it is one of the hardest things to see. So, let&amp;apos;s talk about ways to ensure you don&amp;apos;t hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them.&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Behind Her Brand:&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt;&lt;br/&gt;&lt;a href='http://www.behindherbrand.net/'&gt;www.behindherbrand.net&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;BHB YouTube Channel&lt;/b&gt;&lt;br/&gt;&lt;a href='https://bit.ly/39UYh9t'&gt;https://bit.ly/39UYh9t&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms"&gt;We would love to hear from you. Send us a text message.&lt;/a&gt;&lt;/p&gt;</description>

You know that saying that sometimes we can be our worst enemy.  That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them.   About Behind Her Brand:  Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven a...

{Episode 35} 3 Things That Paralyze Your Growth as a Business Owner

Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online. In this episode we talk about one of the most effective ways to build link marketing into your growth strategy. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand <a href='http://www.behindherbrand.net/'>www.behindherbrand.net</a> BHB YouTube Channel <a href='https://bit.ly/39UYh9t'>https://bit.ly/39UYh9t</a><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms">We would love to hear from you. Send us a text message.</a>

<description>&lt;p&gt;Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online. &lt;br/&gt;&lt;br/&gt;In this episode we talk about one of the most effective ways to build link marketing into your growth strategy.&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Behind Her Brand:&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Behind Her Brand&lt;/b&gt;&lt;br/&gt;&lt;a href='http://www.behindherbrand.net/'&gt;www.behindherbrand.net&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;BHB YouTube Channel&lt;/b&gt;&lt;br/&gt;&lt;a href='https://bit.ly/39UYh9t'&gt;https://bit.ly/39UYh9t&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1831649/open_sms"&gt;We would love to hear from you. Send us a text message.&lt;/a&gt;&lt;/p&gt;</description>

Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online.   In this episode we talk about one of the most effective ways to build link marketing into your growth strategy.   About Behind Her Brand:  Behind Her Brand is a community of women bu...

{Episode 34} Link Marketing is the New Networking

The Behind Her Brand podcast uncovers proven marketing and branding strategies for building your business and career. Each episode dives deep into actionable insights and strategies.&nbsp; With a focus on real-world success stories, the podcast equips listeners with tools to elevate their brands and drive growth. Whether you're launching a startup, scaling your business, or advancing your career, you’ll find practical tips tailored to help you stand out in a competitive market. Tune in to explore strategies that not only spark inspiration but also deliver measurable results for your professional journey.

Behind Her Brand w/ Kimberly DeShields-Spencer

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