<p>In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.&nbsp;</p> <p><strong><br> ********** <br> Top Three Actionable Nuggets from this week's episode:&nbsp;</strong></p> <p>🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.&nbsp;</p> <p>🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.&nbsp;</p> <p>🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering. <br> </p> <p><strong>********** <br> </strong><em><strong>Want to listen to more content like this?</strong></em><em> <br> </em>👍 Like this episode. So we can create more content like this.<br> ✅ Subscribe to the show so you don't miss the next one.<br> 💌 Share the podcast with anyone you think it might help.<br> </p> <p><strong>********** <br> We share exclusive growth hacks and free growth blueprints in our newsletter. </strong><br> 👉 Join here: https://growth.shop/subscribe/&nbsp;</p> <p><br> <strong>********** <br> What We Covered</strong>&nbsp;</p> <p>1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.</p> <p>2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.</p> <p>3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.</p> <p>4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.</p> <p><br> <strong>********** <br> LET'S CONNECT!&nbsp;</strong></p> <p>💼 LinkedIn: https://www.linkedin.com/in/markpatchett <br> 📘 Facebook: https://www.facebook.com/GrowthShopGlobal<br> 📸 Instagram: https://www.instagram.com/growthshopglobal<br> 🚀 Growth Shop: https://growth.shop/ <br> 📮 Email: [email protected]</p>