<p>This week's episode is a special edition! An in-person interview in Ukraine with Ivan Liashenko, Chief Marketing Officer of Parimatch Tech - a global betting business and one of the best-known brands in the country. Our chat went from the money machine of the gambling industry to the future of eSports to the time-consuming yet essential manual attribution methods of live sporting events.</p>
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<p>Top Three Actionable Nuggets from this week's episode:</p>
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<p>๐ Do regular brand sessions with your team to distribute the brand internally in the right way.</p>
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<p>๐ Looking to build trust in your brand? Buy brand ambassadors for the best results.</p>
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<p>๐ Don't be afraid to use more manual attribution methods when iOS updates are screwing things up.</p>
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