Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing. Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR. Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases.

Decoding Digital Content Marketing - IAB SA

IAB SA - Interactive Advertising Bureau South Africa

06 The Future of Digital Content Marketing

NOV 11, 202156 MIN
Decoding Digital Content Marketing - IAB SA

06 The Future of Digital Content Marketing

NOV 11, 202156 MIN

Description

Host:<br /> Sarah Browning-de Villiers (Chief Content Officer at Machine_)<br /> <br /> Guests:<br /> Matt Potter (John Brown Media Group | Chief Content Officer)<br /> Lebo Lekoma (Sea Monster | Head Client Service)<br /> <br /> For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing.<br /> <br /> Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR. <br /> <br /> Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases. <a href="https://www.iabsa.net/assets/Usedebbieiabsanet/Digital_Content_Marketing_Definitions,_July_2021.pdf">Definition of Digital Content Marketing August 2021</a> &middot; <a href="https://www.iabsa.net/">IAB SA</a> &middot; <a href="https://www.linkedin.com/in/sarah-browning-de-villiers-2791923b/">Connect with Sarah</a> &middot; <a href="https://www.linkedin.com/in/mattpotterwork/">Connect with Matt</a> &middot; <a href="https://www.linkedin.com/in/lebo-lekoma-b415b61a/">Connect with Lebo</a> &middot; <a href="http://www.facebook.com/iab.southafrica">Facebook</a> &middot; <a href="https://twitter.com/iab_sa">Twitter</a> &middot; <a href="http://www.linkedin.com/company/5264264/">Instagram</a>