Restaurantology
Restaurantology

Restaurantology

Andrew Smith

Overview
Episodes

Details

Hosted by Savory Managing Director Andrew K. Smith, and the executive team of Savory Restaurant Fund, Restaurantology: The Journey from 2-10 units - will feature discussions among Founders, Senior Level Executives and CEOs of restaurant companies that are working through their journey of scaling. The difference: Everyone speaking is working within a restaurant company, every day, and talking from first-hand experience. Each week, Restaurantology with Andrew K. Smith, or one of his restaurant veteran partners, will discuss a trending topic with others within the F&B industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with all guests at lunch – discussing the truth behind each topic of discussion. And the truth is – it isn’t what you are hearing in most interviews. The black box has officially been broken open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all pressing forward, despite constant shifts, changes, and headwinds within the industry. This is the study of Restaurants. This is Restaurantology. Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

Trademarks or Trade Mess | Josh Merrell, Chris Connors, Cassandra Moore, Farah P. Bhatti
NOV 19, 2025
Trademarks or Trade Mess | Josh Merrell, Chris Connors, Cassandra Moore, Farah P. Bhatti
Josh Merrell (Creative Director, Savory Fund) brings together Chris Connors (Co-Founder, Bonrue), Cassandra Moore (Art Director, Savory Fund), and Farah P. Bhatti (Shareholder, Buchalter) to explore the critical, but often overlooked—world of trademarks. Through firsthand stories, expert insights, and creative strategies, they reveal how trademarks sit at the intersection of legal protection, brand identity, and company culture.Chris shares his cautionary tale of building Farmstead Bakery without securing trademark protection, only to face a costly name change when expansion revealed the mark was already registered. Cassandra highlights the creative process of rebranding to Bonrue, emphasizing how customer transparency and community involvement can turn a potential setback into an opportunity for deeper loyalty. Farah explains the legal nuances, from wordmarks and logos to trade dress and international filings, offering clear guidance on how operators can safeguard their most valuable intangible assets.The conversation also covers practical advice for small brands on balancing originality with practicality, managing costs, and protecting menu items, packaging, and even catchphrases. Together, the panel underscores why trademarks are not just legal technicalities but foundational tools for scaling, protecting, and building long-term brand value in the restaurant industry  Hosted on Acast. See acast.com/privacy for more information.
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31 MIN