<p>Pour ce nouvel épisode des Brutes Acquiz, je reçois Paul Bousquet, Lead Digital &amp; Media chez Pierre Fabre. On parle stratégie média, bascule vers le digital, influence et nouveaux défis pour les marques Klorane et René Furterer. Un défi de taille quand on porte des marques iconiques comme Avène, Ducray ou A-Derma.🟡Newsletter Les Brutes Acquiz: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmpYa19rMlRjTDVhSTNPU2hXMjE3X1Q2enNEd3xBQ3Jtc0tuOGEyVVlQdjk5T3F2LW9oenZpR2gzRGdoZk1reWJraVdJZG5uWVhWU09HMGVZdEFGUmtLRW1Td05YeEtkbVdTWHhDTF9DU1NrZ3ItTnpTZkx4cF94ejhLQVVqejhtQmM0T2t4ZG9Oamt0Z1UtSUlPZw&q=https%3A%2F%2Fbit.ly%2F42n55Yq&v=Rz6dhDj3r8w" target="_blank" rel="nofollow">https://bit.ly/42n55Yq</a>🎙️La version podcast de l&#39;épisode: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWdRU0VodUZtLW9RTTI2ZWRFdVRuWnpZT1VRd3xBQ3Jtc0trV0lwZU1iOTBUV0JQUkt6aTlMZndTVE5ReWc0Rlp2LUQ1Ml84TjdoSkN5UzhObjNoRlF4bEJXR0FZVUtTN2w4R3FRemYzOUY0OURhZ3lUbG9MT2YxZ1pGeXdsdjB4Y19kMW1HNmM3c3U1aUppSkVDWQ&q=https%3A%2F%2Fspoti.fi%2F4jkKP0m&v=Rz6dhDj3r8w" target="_blank" rel="nofollow">https://spoti.fi/4jkKP0m</a>🔵Coudac pour votre stratégie d&#39;acquisition : <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmlGY1UtNzVhYTk2MTRyVko5d0ZReWpYdFJCUXxBQ3Jtc0tsT0JrRFZQc2tQUDZIWVdha21IdGtWQktuQUwtcFk3VTk0dk1tb1QxVXJmOGVtS291ajk3bXJSSjlGeGc4ekV1c1dvMlhBZzZ3MVQyaXN3VTdHV1B2V21PZmdOMFdJYjQwazJvd19Jam40VmZYaE9uSQ&q=https%3A%2F%2Fbit.ly%2F42D56sq&v=Rz6dhDj3r8w" target="_blank" rel="nofollow">https://bit.ly/42D56sq</a>💊 Pierre Fabre : <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0FXc2d2bU0tbm9aVlVCWUFQSGtOOVRxcEJyQXxBQ3Jtc0ttdjlFaWc2aEN5bFVqZzVkQzlJNlowRnRCZ1BiUS1XWVZhbzdDaGY5eVRLYy1UZ0RQODdHNlFCUmNaMUo0TTR6amlCcHFLZS1fU1Rfa2NhOGg1YnJ1d1RPRGNzV0EybzF5MlhWTTZlYV96cVdLUjMzVQ&q=https%3A%2F%2Fbit.ly%2F43OsBjp&v=Rz6dhDj3r8w" target="_blank" rel="nofollow">https://bit.ly/43OsBjp</a>📌 Chapitrage : <a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w">00:00:00</a> : Introduction<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=179s">00:02:59</a> : Le sujet media chez Pierre Fabre<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=291s">00:04:51</a> : Les canaux de distribution<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=608s">00:10:08</a> : Le mix marketing<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=900s">00:15:00</a> : Sortir de le dépendance TV<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=1309s">00:21:49</a> : L&#39;allocation des investissements par canaux<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=1549s">00:25:49</a> : La mesure<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=2092s">00:34:52</a> : TV vs TV connectée<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=2212s">00:36:52</a> : Le digital<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=2347s">00:39:07</a> : Youtube<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=2652s">00:44:12</a> : Bilan du mix media<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=2756s">00:45:56</a> : Campagne vs fil rouge<a href="https://www.youtube.com/watch?v=Rz6dhDj3r8w&t=3116s">00:51:56</a> : Ses marques préférées</p>