147 中国车出海（3）：在欧洲如何卖车？对话嘉宾：Jason，俞波

JAN 5, 202583 MIN

147 中国车出海（3）：在欧洲如何卖车？对话嘉宾：Jason，俞波

JAN 5, 202583 MIN

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【节目简介】车造好了，运到了，所以，该怎么卖？这是个百万美金问题。本期《孤岛车谈》我就来跟两位汽车销售专家聊聊在欧洲卖车的各种门道和陷阱。 <img data-key="0" src="http://imagev2.xmcdn.com/storages/7ac1-audiofreehighqps/53/3E/GAqhntALUL_bAAGRngNNhwF6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7ac1-audiofreehighqps/53/3E/GAqhntALUL_bAAGRngNNhwF6.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/7ac1-audiofreehighqps/53/3E/GAqhntALUL_bAAGRngNNhwF6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1182" data-preview="http://imagev2.xmcdn.com/storages/7ac1-audiofreehighqps/53/3E/GAqhntALUL_bAAGRngNNhwF6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="220.64000000000001"> <img data-key="1" src="http://imagev2.xmcdn.com/storages/9d0d-audiofreehighqps/24/70/GKwRIMALUL_qAAFwNwNNhwmE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/9d0d-audiofreehighqps/24/70/GKwRIMALUL_qAAFwNwNNhwmE.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/9d0d-audiofreehighqps/24/70/GKwRIMALUL_qAAFwNwNNhwmE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1130" data-preview="http://imagev2.xmcdn.com/storages/9d0d-audiofreehighqps/24/70/GKwRIMALUL_qAAFwNwNNhwmE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210.93333333333334"> <img data-key="2" src="http://imagev2.xmcdn.com/storages/10d8-audiofreehighqps/C5/AF/GKwRIaILUL_7AAM4KwNNhxMY.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/10d8-audiofreehighqps/C5/AF/GKwRIaILUL_7AAM4KwNNhxMY.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/10d8-audiofreehighqps/C5/AF/GKwRIaILUL_7AAM4KwNNhxMY.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1182" data-preview="http://imagev2.xmcdn.com/storages/10d8-audiofreehighqps/C5/AF/GKwRIaILUL_7AAM4KwNNhxMY.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="220.64000000000001"> <img data-key="3" src="http://imagev2.xmcdn.com/storages/b880-audiofreehighqps/95/34/GAqhp50LUMARAAWVkgNNhx-8.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b880-audiofreehighqps/95/34/GAqhp50LUMARAAWVkgNNhx-8.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b880-audiofreehighqps/95/34/GAqhp50LUMARAAWVkgNNhx-8.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="545.5078125" data-preview="http://imagev2.xmcdn.com/storages/b880-audiofreehighqps/95/34/GAqhp50LUMARAAWVkgNNhx-8.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="101.828125"> 【话题成员】罗新雨底盘电子系统工程师Jason 德国车企战略咨询顾问俞波 Jato dynamics大中华区经理罗新雨个人微博@大众风Volkswind 剪辑 ATTC埃科公司，罗新雨片尾曲 Dealer, Dealer by Manfred Mann(1966) 【时刻文稿】4:02 三个渠道26:02 Agency模式34:04 客户分类59:04 MG的案例1:15:00 长城在欧洲的案例 【参考链接】1.福特决定停止欧洲的直销（英文，2024）：https://www.autonews.com/retail/ford-drops-agency-retail-model-europe-after-initial-2026-delay/#:~:text=Ford%20has%20dropped%20its%20plan,model%2C%20according%20to%20a%20report.2.大众决定停止欧洲的直销（英文，2024）：https://cardealermagazine.co.uk/publish/volkswagen-dealers-told-car-maker-is-backing-away-from-fixed-price-agency-sales/310387#:~:text=Home%20%3E%20News-,Volkswagen%20dealers%20told%20car%20maker%20is%20backing,fixed%2Dprice%20'agency%20sales'&text=Volkswagen%20Group%20dealers%20have%20been,agency%20sales%20would%20be%20paused.3.奥迪决定暂缓欧洲的直销（英文，2024）：https://cardealermagazine.co.uk/publish/now-audi-delays-introduction-of-fixed-price-car-sales-for-its-evs-as-another-agency-model-cracks/299154#:~:text=Audi%20will%20be%20the%20latest,least%20the%20end%20of%202026'.4.JLR放弃直销（英文，2024）：https://www.am-online.com/news/dealer-news/2024/02/27/jlr-axes-agency-and-reintroduces-refocussed-franchised-model5.小鹏在欧洲率先采用直营店模式（中文，2022）：https://www.xiaopeng.com/news/company_news/4131.htmlYoutuber Geoff Buys Cars介绍二手的宝马330e是保养陷阱（英文，2024）：https://www.youtube.com/watch?v=D10HE6_S3ng6.比亚迪和Sixt合作十万辆车（英文，2022）：https://www.reuters.com/business/autos-transportation/sixt-agrees-purchase-around-100000-e-vehicles-chinas-byd-2022-10-04/7.MG在德国用直销模式Agency model（英文，2021）:https://www.msxi.com/en/mg-in-europe/8.奔驰砍掉10%的经销商，目标彻底在2025年转换为直销模式（英文，2022）：https://www.am-online.com/dealer-management/manufacturer-insight/mercedes-benz-to-axe-10-of-car-dealerships-as-part-of-2025-agency-model-switch9.奔驰在欧洲转为直销模式（英文，2021）：https://autovista24.autovistagroup.com/news/mercedes-benz-moves-to-agency-model-european-sales/#:~:text=20%20December%202021,position%20to%20better%20control%20prices.

孤岛车谈