Ron is CEO at Continental Sales lots-4-less, a discount store on the South Side of Chicago. Started by Ron's father in 1965, the store has gained a loyal customer base and sees upwards of 1000 sales a day. Ron and Michael discuss the thrill of treasure hunting and the company's values, which include mindfulness, community, and joy. This episode was originally produced by Applied Mindfulness Training as part of their Mindful Voices series. Learn more at https://www.appliedmindfulnesstraining.org