Join us for the finale of season two where host Russell Evans and producer Jade Towle reflect on the season and delve into discussions on how to adapt businesses to better meet customer needs, the importance of prioritizing and acting on feedback, and the significance of adopting a people-first approach while aligning with a purposeful direction. Featuring soundbites from notable guests such as Anthony Viel, CEO of Deloitte Canada; Dr. Susan Black, President and CEO of the Conference Board of Canada; Brett Belchetz, CEO and Co-Founder of Maple; Ross Wainwright, former CEO of Alida, among others, we revisit the most impactful moments from season two.After this episode, you’ll learn: <ul><li>How top leaders are contributing to a better Canada</li><li>How organizations are prioritizing adapting needs</li><li>The benefits of a triple-bottom-line approach to business</li><li>And more</li></ul> Do you know of a leader in Canada who is committed to making meaningful change and really driving impact? We’d love to hear from you. Reach out to us with your guest suggestions: <a href="https://www.caatpension.ca/podcast/contact-us" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/contact-us</a>. CAAT believes every Canadian deserves access to a workplace pension. Learn more: <a href="https://www.caatpension.ca/pensions-for-everyone" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/pensions-for-everyone</a>. The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach. Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a> Show Links:&nbsp;•	Introduce DBplus to your workplace: <a href="https://www.caatpension.ca/employee-toolkit/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/employee-toolkit/en/</a>•	Download the free Contributors e-book, Lessons From the Leaders: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a>•	Learn more about CAAT Pension Plan here: <a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a>•	Read the Contributors blog here: <a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a>•	Follow us on LinkedIn: <a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a>•	Follow us on Twitter: <a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a>

<description>&lt;p&gt;Join us for the finale of season two where host Russell Evans and producer Jade Towle reflect on the season and delve into discussions on how to adapt businesses to better meet customer needs, the importance of prioritizing and acting on feedback, and the significance of adopting a people-first approach while aligning with a purposeful direction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Featuring soundbites from notable guests such as Anthony Viel, CEO of Deloitte Canada; Dr. Susan Black, President and CEO of the Conference Board of Canada; Brett Belchetz, CEO and Co-Founder of Maple; Ross Wainwright, former CEO of Alida, among others, we revisit the most impactful moments from season two.&lt;/p&gt;&lt;p&gt;&lt;span style="color: black;"&gt;After this episode, you’ll learn:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How &lt;span style="color: black;"&gt;top &lt;/span&gt;leaders &lt;span style="color: black;"&gt;are &lt;/span&gt;contributing to a better Canada&lt;/li&gt;&lt;li&gt;&lt;span style="color: black;"&gt;How organizations are prioritizing adapting needs&lt;/span&gt;&lt;/li&gt;&lt;li&gt;The benefits of a triple&lt;span style="color: black;"&gt;-&lt;/span&gt;bottom&lt;span style="color: black;"&gt;-&lt;/span&gt;line approach to business&lt;/li&gt;&lt;li&gt;&lt;span style="color: black;"&gt;And more&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;Do you know of a leader in Canada who is committed to making meaningful change and really driving impact? We’d love to hear from you. Reach out to us with your guest suggestions: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/contact-us" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/contact-us&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;CAAT believes every Canadian deserves access to a workplace pension. Learn more: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/pensions-for-everyone" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/pensions-for-everyone&lt;/a&gt;&lt;span style="background-color: transparent;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;The Contributors eBook, Lessons from the Leaders, is here! &lt;/span&gt;Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Download your copy here: &lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Show Links:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Introduce DBplus to your workplace: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/employee-toolkit/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/employee-toolkit/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Download the free Contributors e-book, Lessons From the Leaders: &lt;/span&gt;&lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn more about CAAT Pension Plan here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Read the Contributors blog here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/showcase/contributors-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on Twitter: &lt;/span&gt;&lt;a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://twitter.com/ContributorsCA&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Join us for the finale of season two where host Russell Evans and producer Jade Towle reflect on the season and delve into discussions on how to adapt businesses to better meet customer needs, the importance of prioritizing and acting on feedback, ...

Lessons From the Leaders: Season 2

Retirement income security is a looming issue in Canada. In this insightful episode, we delve into the dynamic world of defined benefit (DB) pension plans in Canada, tracing their journey from prominence, through decline, to their modern resurgence. Host Russell Evans brings a roster of leaders and experts onto the show, including: Pamela Steer, President &amp; CEO, CPA Canada; Stephen Poloz, former Governor of Bank of Canada and Special Advisor, Osler Hoskin &amp; Harcourt; Keith Ambachtsheer, Co-founder, KPA Advisory Services LTD.; and, Paul Lai Fatt, Director of Pension Solutions, CAAT Pension Plan. This episode is not just a journey through time – it's a roadmap for the future of retirement planning in Canada. Perfect for decision-makers, professionals, policymakers, and anyone interested in the state of pension plans. After this episode, you’ll learn: •	Why defined benefit (DB) pension coverage had declined across Canada’s private sector over the past decades•	Why employers are prioritizing bringing back modern DB plans in the workplace today•	How modern pensions can shift Canada away from a challenging economic future CAAT believes every Canadian deserves access to a workplace pension. Learn more: <a href="https://www.caatpension.ca/pensions-for-everyone" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/pensions-for-everyone</a>. The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach. Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a> Show Links:&nbsp;•	Introduce DBplus to your workplace: <a href="https://www.caatpension.ca/employee-toolkit/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/employee-toolkit/en/</a>•	Download the free Contributors e-book, Lessons From the Leaders: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a>•	Learn more about CAAT Pension Plan here: <a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a>•	Read the Contributors blog here: <a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a>•	Follow us on LinkedIn: <a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a>•	Follow us on Twitter: <a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a>

<description>&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Retirement income security is a looming issue in Canada.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;In this insightful episode, we delve into the dynamic world of defined benefit (DB) pension plans in Canada, tracing their journey from prominence, through decline, to their modern resurgence.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Host Russell Evans brings a roster of leaders and experts onto the show, including: Pamela Steer, President &amp;amp; CEO, CPA Canada; Stephen Poloz, former Governor of Bank of Canada and Special Advisor, Osler Hoskin &amp;amp; Harcourt; Keith Ambachtsheer, &lt;/span&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;Co-founder, KPA Advisory Services LTD.; &lt;/span&gt;&lt;span style="background-color: transparent;"&gt;and, Paul Lai Fatt, Director of Pension Solutions, CAAT Pension Plan.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;This episode is not just a journey through time – it's a roadmap for the future of retirement planning in Canada. Perfect for decision-makers, professionals, policymakers, and anyone interested in the state of pension plans.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;After this episode, you’ll learn:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent;"&gt;Why defined benefit (DB) pension coverage had declined across Canada’s private sector over the past decades&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent;"&gt;Why employers are prioritizing bringing back modern DB plans in the workplace today&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent;"&gt;How modern pensions can shift Canada away from a challenging economic future&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;CAAT believes every Canadian deserves access to a workplace pension. Learn more: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/pensions-for-everyone" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/pensions-for-everyone&lt;/a&gt;&lt;span style="background-color: transparent;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;The Contributors eBook, Lessons from the Leaders, is here! &lt;/span&gt;Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Download your copy here: &lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Show Links:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Introduce DBplus to your workplace: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/employee-toolkit/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/employee-toolkit/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Download the free Contributors e-book, Lessons From the Leaders: &lt;/span&gt;&lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn more about CAAT Pension Plan here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Read the Contributors blog here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/showcase/contributors-podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;•&lt;/span&gt;	&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on Twitter: &lt;/span&gt;&lt;a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://twitter.com/ContributorsCA&lt;/a&gt;&lt;/p&gt;</description>

Retirement income security is a looming issue in Canada.In this insightful episode, we delve into the dynamic world of defined benefit (DB) pension plans in Canada, tracing their journey from prominence, through decline, to their modern resurgence....

Canada’s Greatest Comeback – Why Modern Pensions Matter to Everyone

How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Russell Evans and guest Brett Belchetz engage in conversation, delving deep into the genesis of Maple’s journey – and more importantly, how other organizations can learn from the transformational pivot the virtual healthcare app made. With his unique experience as both a physician and CEO, Brett brings fresh, practical innovations to the market through Maple, emphasizing a collaborative and adaptive approach to expanding into the B2B space. Transitioning to a B2B focus came with its own set of unique challenges, and Brett shares insights into the intricacies of balancing the interests of individual patients with those of their employers. After this episode, you’ll learn:﻿<ul><li>How Maple’s responsiveness to changing market dynamics led to remarkable growth</li><li>How Brett’s vision and strategic acumen steered the company toward success</li><li>The power of collaboration and how to swiftly adapt for sustained success</li><li>Why pivoting to a B2B model can improve alignment with individual customer needs and unlock untapped potential</li><li>&nbsp;How organizations can prioritize different audiences, while ultimately supporting a better Canada</li></ul> The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach. Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a> Show Links:&nbsp;<ul><li>Download the free Contributors e-book, Lessons From the Leaders: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a></li><li>Learn more about CAAT Pension Plan here: <a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a></li><li>Read the Contributors blog here: <a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a></li><li>Follow us on LinkedIn: <a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a></li><li>Follow us on Twitter: <a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a></li></ul>

<description>&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Russell Evans and guest Brett Belchetz engage in conversation, delving deep into the genesis of Maple’s journey – and more importantly, how other organizations can learn from the transformational pivot the virtual healthcare app made. With his unique experience as both a physician and CEO, Brett brings fresh, practical innovations to the market through Maple, emphasizing a collaborative and adaptive approach to expanding into the B2B space.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;Transitioning to a B2B focus came with its own set of unique challenges, and Brett shares insights into the intricacies of balancing the interests of individual patients with those of their employers.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;After this episode, you’ll learn:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&lt;span class="ql-cursor"&gt;﻿&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How Maple’s responsiveness to changing market dynamics led to remarkable growth&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How Brett’s vision and strategic acumen steered the company toward success&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;The power of collaboration and how to swiftly adapt for sustained success&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Why pivoting to a B2B model can improve alignment with individual customer needs and unlock untapped potential&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;&amp;nbsp;How organizations can prioritize different audiences, while ultimately supporting a better Canada&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;The Contributors eBook, Lessons from the Leaders, is here! &lt;/span&gt;Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Download your copy here: &lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Show Links:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Download the free Contributors e-book, Lessons From the Leaders: &lt;/span&gt;&lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn more about CAAT Pension Plan here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Read the Contributors blog here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/blog&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/showcase/contributors-podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on Twitter: &lt;/span&gt;&lt;a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://twitter.com/ContributorsCA&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Ru...

The Maple Transformation - How to disrupt industries through innovation and collaboration

Attraction and retention strategies are critical in the workforce today, and it’s becoming clear that the race for talent is here to stay. In this special panel episode, Russell sits down with two guests: Dr. Susan Black, CEO of the Conference Board of Canada, and Derek Dobson, CEO and Plan Manager of CAAT Pension Plan. Their conversation focuses on “the marathon for talent,” which refers to a shift in perceptions and perspectives around the trending term “race for talent.” Derek and Susan discuss how employers can capitalize on today’s hiring landscape, sharing their perspective on why it’s important to shift to a long-term approach in order to retain your employees. Susan’s career has focused on helping leaders solve intense challenges through groundbreaking research in human resources and inclusion, while Derek is a champion of sustainable solutions to Canada's biggest problems, like the growing retirement savings gap.&nbsp; After this episode, you’ll learn: <ul><li>A winning formula to overcome current talent attraction challenges</li><li>Tangible solutions to improve employee productivity, engagement, retention, and attraction</li><li>How to get an edge on your competitors by demonstrating a long-term investment in employees at a low cost</li><li>How to bring more flexibility and financial wellness into the workplace</li></ul> This episode was originally released on January 18, 2023 The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach. Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a> Show Links:&nbsp;<ul><li>Download the free Contributors e-book, Lessons From the Leaders: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a></li><li>Learn more about CAAT Pension Plan here: <a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a></li><li>Read the Contributors blog here: <a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a></li><li>Follow us on LinkedIn: <a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a></li><li>Follow us on Twitter: <a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a></li></ul>

<description>&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Attraction and retention strategies are critical in the workforce today, and it’s becoming clear that the race for talent is here to stay. In this special panel episode, Russell sits down with&lt;/span&gt;&lt;strong style="background-color: transparent;"&gt; &lt;/strong&gt;&lt;span style="background-color: transparent;"&gt;two guests: Dr. Susan Black, CEO of the Conference Board of Canada, and Derek Dobson, CEO and Plan Manager of CAAT Pension Plan. Their conversation focuses on “the marathon for talent,” which refers to a shift in perceptions and perspectives around the trending term “race for talent.” Derek and Susan discuss how employers can capitalize on today’s hiring landscape, sharing their perspective on why it’s important to shift to a long-term approach in order to retain your employees. Susan’s career has focused on helping leaders solve intense challenges through groundbreaking research in human resources and inclusion, while Derek is a champion of sustainable solutions to Canada's biggest problems, like the growing retirement savings gap.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;After this episode, you’ll learn:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;A winning formula to overcome current talent attraction challenges&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Tangible solutions to improve employee productivity, engagement, retention, and attraction&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How to get an edge on your competitors by demonstrating a long-term investment in employees at a low cost&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How to bring more flexibility and financial wellness into the workplace&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;em style="background-color: transparent;"&gt;This episode was originally released on January 18, 2023&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;The Contributors eBook, Lessons from the Leaders, is here! &lt;/span&gt;Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Download your copy here: &lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Show Links:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Download the free Contributors e-book, Lessons From the Leaders: &lt;/span&gt;&lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn more about CAAT Pension Plan here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Read the Contributors blog here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/blog&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/showcase/contributors-podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on Twitter: &lt;/span&gt;&lt;a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://twitter.com/ContributorsCA&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

Attraction and retention strategies are critical in the workforce today, and it’s becoming clear that the race for talent is here to stay. In this special panel episode, Russell sits down with two guests: Dr. Susan Black, CEO of the Conference Boar...

Revisiting: The Marathon for Talent: How to attract & retain talent through a long-term lens 

With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell sits down with Shahrzad Rafati, Founder &amp; CEO of Broadband TV Corp. (BBTV). BBTV is a media-tech company that is advancing the world by helping creators succeed. With over 35 million pieces of content in its purview,&nbsp; BBTV is the second-largest video property worldwide for unique viewers, following only Google. Russell and Shahrzad discuss the upsurge of the creator economy and how BBTV is empowering subject matter experts to create valuable content and develop strong partnerships. Video content is changing the way we live, learn and shop online. After this episode, you’ll learn: <ul><li>Why it’s time for Canadian businesses to embrace collaborating with subject matter expert content creators</li><li>What BBTV is doing to enable under-represented Canadian voices to reach a global audience</li><li>How BBTV’s quadruple bottom line business model enables a higher-performing organization</li><li>How Canada’s multicultural atmosphere fosters powerful leaders</li><li>The future of content – how advancements in AI are transforming the content landscape</li></ul> The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach. Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a> Show Links:&nbsp;<ul><li>Discover the power of a workplace pension here: <a href="https://www.caatpension.ca/pensions-matter/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/pensions-matter/en/</a></li><li>Learn more about CAAT Pension Plan here: <a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a></li><li>Read the Contributors blog here: <a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a></li><li>Follow us on LinkedIn: <a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a></li><li>Follow us on Twitter: <a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a></li></ul>

<description>&lt;p&gt;&lt;span style="background-color: transparent;"&gt;With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell sits down with Shahrzad Rafati, Founder &amp;amp; CEO of Broadband TV Corp. (BBTV). BBTV is a media-tech company that is advancing the world by helping creators succeed. With over 35 million pieces of content in its purview,&amp;nbsp; BBTV is the second-largest video property worldwide for unique viewers, following only Google. Russell and Shahrzad discuss the upsurge of the creator economy and how BBTV is empowering subject matter experts to create valuable content and develop strong partnerships. Video content is changing the way we live, learn and shop online.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;After this episode, you’ll learn:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Why it’s time for Canadian businesses to embrace collaborating with subject matter expert content creators&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;What BBTV is doing to enable under-represented Canadian voices to reach a global audience&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How BBTV’s quadruple bottom line business model enables a higher-performing organization&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;How Canada’s multicultural atmosphere fosters powerful leaders&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;The future of content – how advancements in AI are transforming the content landscape&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;The Contributors eBook, Lessons from the Leaders, is here! &lt;/span&gt;Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Download your copy here: &lt;a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://mailchi.mp/53b43e0152a4/3u7xfoybpi&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Show Links:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Discover the power of a workplace pension here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/pensions-matter/en/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/pensions-matter/en/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn more about CAAT Pension Plan here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Read the Contributors blog here: &lt;/span&gt;&lt;a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.caatpension.ca/podcast/blog&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/showcase/contributors-podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Follow us on Twitter: &lt;/span&gt;&lt;a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://twitter.com/ContributorsCA&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell ...

Influencing the future - How BBTV leverages the creator economy for positive change

Contributors is a Canadian-inspired podcast showcasing the innovative and strategic contributions leaders make today to ensure a better future for Canada. Host Russell Evans from the CAAT Pension Plan sits down with leaders who are committed to making meaningful change beyond just the bottom line. Russell and producer Jade Towle reflect on the tangible takeaways at the end of each episode. 

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