Takin' Care of Lady Business®

For 22 years, Carrie Waible built opportunities for everyone else.She launched campaigns, produced celebrity events, built brands, opened doors, and helped clients get the visibility they deserved. But after decades of advocating for other people, she realized she'd never learned how to do the same for herself.Takin' Care of Lady Business Episode 157In this episode, Jennifer sits down with Carrie Waible, founder of CW&Co., a full-service creative marketing and production company, to talk about what happens when success no longer feels like enough, why so many women struggle to ask for what they want, and how creating opportunities for yourself can be harder than building a business.Carrie started her company at 26 on the suggestion of a friend and spent the next two decades building a thriving business in New York. But after years of helping clients get the spotlight, she found herself questioning what she wanted next. That question led her to rethink not only her career, but the way she approached ambition, self-advocacy, and the future she was creating for herself.Together, they discuss why asking is a skill most women never practice, how to recognize when you've outgrown a version of your life that still looks successful from the outside, the difference between living inside your strengths versus your gifts, and why staying where you are can be far riskier than trying something new.What you'll learn:Why successful women often struggle to ask for what they wantHow to recognize when you've outgrown a version of successThe difference between living inside your strengths and your giftsWhy "not doing it" can become scarier than failureHow to create opportunities for yourself after years of creating them for everyone elseHighlights:(00:00) Meet Carrie Waible(00:24) Building brands, campaigns, and celebrity events(05:00) Starting a company at 26 with no plan(09:00) When success on paper stopped feeling like enough(11:00) The question that changed everything(17:30) Why asking for help became the turning point(20:30) Living inside your gifts instead of your strengths(23:00) Why staying stagnant became scarier than failure(24:50) What's next for CarrieAbout Our Guest:Carrie Waible is the founder of CW&Co., a creative marketing and production company specializing in events, campaigns, content, and brand storytelling. For more than two decades, she has helped brands, nonprofits, and public figures build visibility, create meaningful experiences, and connect with audiences.Today, Carrie is entering a new chapter—expanding her work as an on-camera personality, storyteller, and creator while continuing to grow the business she built from the ground up. Her work sits at the intersection of creativity, reinvention, and helping people bring their ideas to life.Carrie Waible’s LinkedIn: https://www.linkedin.com/in/carrie-waible-658b972/ Explore CW&Co.: https://www.cwandco.com/ About Jennifer Justice and The Justice Dept.JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99The Justice Dept: https://www.thejusticedept.com/JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.If you love what you hear, please subscribe and share with a friend.This is a Lady Business LLC Production.

Most people spend decades chasing a title. Kerri Walsh Jennings had to figure out who she was after she'd already achieved the highest one possible.Takin' Care of Lady Business Episode 156In this episode, Jennifer sits down with Kerri Walsh Jennings, three-time Olympic gold medalist, founder of p1440, co-owner of the Major League Volleyball (MLV) Northern California franchise, and creator of Hero Volley, to talk about what it actually takes to lead yourself first, how competition trains you for business, and why excellence is a daily choice and not a trophy you earn once.Kerri started playing volleyball at 10 years old in the Santa Cruz Mountains, earned a scholarship to Stanford, competed across five Olympic Games, and spent 25 years as one of the most dominant athletes in the world. She built her post-sport career by doing what she always did: showing up on purpose, staying curious, and surrounding herself with people committed to growth.Together, they discuss why retiring from sport forces you to rebuild your identity from scratch, how knowing your lane changes everything in business and in life, what body, mind, and spirit training actually looks like when you're not an athlete anymore, and why the worst advice Kerri ever received was the pressure to choose between her career and her family.What you’ll learn:Why retiring from sport forces you to rebuild your entire identityHow competition in any form trains you for leadership and business decisionsHow leading yourself first is the only real strategy for elevating any teamWhy waiting until you feel "ready" is often the most expensive confidence mistakeHighlights:(00:00) Meet Kerri Walsh Jennings(01:59) What Is p1440 and why Kerri built it(04:07) Growing up athletic: the family that shaped her(06:29) The Road to Stanford and her first olympics(07:49) Strategy vs. instinct: what sport really teaches you(14:38) The Misty May partnership and how Kerri held her own(16:01) How Kerri stopped letting pressure shrink her(23:15) Training body, mind and spirit for sustained excellence(33:54) Why she does not believe in a shelf life(34:48) When you don't know what's next, pursue yourselfAbout Our Guest:Kerri Walsh Jennings is a three-time Olympic gold medalist, entrepreneur, and founder of p1440, on a mission to steward the ecosystem of volleyball and prove that excellence is a daily choice, not a one-time achievement.Before building her businesses, Kerri grew up in the Santa Cruz Mountains in a fiercely athletic family, found volleyball at 10 years old, and never looked back. She earned a scholarship to Stanford, competed across five Olympic Games, and spent over 25 years as one of the most dominant athletes in the world alongside her partner Misty May-Treanor. She built her post-sport career by learning that sport was just the vehicle, that leading yourself first is the only real strategy, and that the game of volleyball deserves a year-round stage where its athletes can actually build a career.Kerri Walsh Jenning’s LinkedIn: https://www.linkedin.com/in/kerriwalshjennings/ Explore p1440: https://p1440.com/ Explore Major League Volleyball (MLV): https://provolleyball.com/ Explore Hero Volley: https://www.instagram.com/herovolley_/ About Jennifer Justice and The Justice Dept.JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99The Justice Dept: https://www.thejusticedept.com/JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.If you love what you hear, please subscribe and share with a friend.This is a Lady Business LLC Production.

Less than 2% of venture capital goes to women founders. Women were only allowed to have credit cards in their own name in 1974. These are not accidents. This is what a system designed to keep women out of wealth looks like, and Marcia Dawood has spent her career challenging it.Takin' Care of Lady Business Episode 155In this episode, Jennifer sits down with Marcia Dawood, angel investor, author of Do Good While Doing Well and Unapologetic Wealth, host of The Angel Next Door Podcast, and a leading advocate for closing the funding gap in private markets. They discuss building wealth through investing, barriers women face in accessing capital, and why private market investing is more accessible than many people realize.Marcia began investing after attending an angel investing meeting in Pittsburgh with no finance background. She later chaired the National Association for Angel Investing, served on an SEC advisory committee, and wrote two books to help women take control of their financial futures. Along the way, she learned that awareness is the first hurdle, community is a powerful asset, and you do not need to be wealthy to get started.Together, they explore why women founders receive so little funding, how people can invest in startups for as little as $100, what debt crowdfunding is, and why the worst advice Marcia received was the advice nobody ever gave her.What you’ll learn:Why less than 2% of VC funding goes to women foundersHow women can start investing in private markets with as little as $100Why waiting until you “know enough” is often the most expensive financial mistakeHow investing can become a tool for both wealth-building and systems changeHighlights:(00:00) Meet Marcia Dawood(01:58) From Corporate America to Angel Investing(03:26) Why Less Than 2% of VC Funding Goes to Women(07:22) How Women Founders Can Navigate Investor Bias(08:21) Investing for as Little as $100 with Equity Crowdfunding(12:17) How the SEC Advisory Committee Supports Small Businesses(12:57) Debt Crowdfunding and the Hidden Way to Back Local Businesses(18:10) What a 22% Average Return on Angel Investing Really Means(20:20) Why Women Are Afraid to Talk About Money(37:38) The Unspoken Advice That Cost Women MillionsAbout Our Guest:Marcia Dawood is an angel investor, author, and host of The Angel Next Door podcast who is dedicated to making private market investing more accessible and helping close the funding gap for women founders.After discovering angel investing while working in corporate America, Marcia went on to chair the National Association for Angel Investing, serve on an SEC advisory committee, and advocate for broader access to investing opportunities. She believes anyone can invest in meaningful change, often starting with as little as $100, and is passionate about increasing awareness around the fact that women founders receive less than 2% of venture capital funding.Marcia Dawood’s LinkedIn: https://www.linkedin.com/in/marciadawood/ Explore Mindshift Capital: https://www.mindshiftcapital.com/ Explore Marcia Dawood’s website: https://www.marciadawood.com/ Explore The Angel Next Door Podcast: https://podcasts.apple.com/us/podcast/the-angel-next-door/id1586445642 Explore Do Good While Doing Well: https://www.marciadawood.com/dogood Explore Unapologetic Wealth: Rewrite Your Money Story From Any Beginning: https://www.marciadawood.com/wealth About Jennifer Justice and The Justice Dept.JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99The Justice Dept: https://www.thejusticedept.com/JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.If you love what you hear, please subscribe and share with a friend.This is a Lady Business LLC Production.

Most founders build their network the wrong way. They walk into rooms thinking about what they can get, and they treat payroll, hiring, and compliance like problems they'll deal with later. Susan McPherson spent decades doing the opposite, and when her company started growing, finding the right partner in Justworks became a critical part of building a business her team actually wanted to stay at.Takin' Care of Lady Business Episode 154In this episode, Jennifer sits down with Susan McPherson, Founder and CEO of McPherson Strategies, author of The Lost Art of Connecting, and one of the most generous voices in the social impact and women's entrepreneurship space, to talk about building a business on human connection, the infrastructure that makes growth possible, and why being helpful is the most underrated business strategy there is.Susan founded her company at 48 with no prior business experience, moved her contractors to full-time employees, navigated a first PEO that caused more problems than it solved, and built a global team across the US, Canada, and beyond. She did it by learning, sometimes the hard way, that creating an environment where people want to stay is just as important as landing the next client.Together, they discuss why founders can't afford to be reactive about payroll and compliance, how the right PEO partner changes the employee experience, what Susan wishes she had known before hiring her first full-time employee, and why 90% inbound revenue is what happens when you spend decades leading with helpfulness instead of transactions.What you’ll learn:Why helpfulness is a long-term business strategy, not just a personality traitHow to build the operational foundation that lets you retain great peopleWhy choosing the right PEO partner is one of the most important decisions you'll make as a founderHighlights:(00:00) Meet Susan McPherson(02:57) Building a social impact firm and founding a company at 48(06:05) Why moving contractors to employees changed everything(06:51) What a PEO does and why every founder needs one(08:22) Why your PEO choice can make or break employee retention(09:08) How Justworks unlocks enterprise benefits for small businesses(11:46) The Lost Art of Connecting and leading with helpfulness(13:27) How 90% inbound revenue proved helpfulness pays off(26:43) The worst advice she ever received and why she ignored itAbout Our Guest:Susan McPherson is the founder and CEO of McPherson Strategies, a social impact communications and strategy firm working with corporations, NGOs, and social enterprises to communicate the change they're making in the world.Before McPherson Strategies, Susan spent decades in the private sector. She founded her company at 48 with no business background, navigated the fear of hiring her first employees, switched PEO providers mid-growth, and scaled a global team across multiple countries. She did it by learning that helpfulness is not just a value, it's a business strategy, and that 90% inbound revenue does not happen by accident.Susan McPherson’s LinkedIn: https://www.linkedin.com/in/susanmcpherson/ Susan McPherson’s Instagram: https://www.instagram.com/susanmcp1/ Explore McPherson Strategies: https://www.mcpstrategies.com/ Explore The Lost Art of Connecting: https://www.thelostartofconnecting.com/ Grow with Confidence with JustworksLinks here to learn more: bit.ly/JJxJustworksP2 About Jennifer Justice and The Justice Dept.JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99The Justice Dept: https://www.thejusticedept.com/JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.If you love what you hear, please subscribe and share with a friend.This is a Lady Business LLC Production.

One thing I see constantly with founders: they treat HR, payroll, and compliance like things they’ll figure out later. Cate Luzio learned while scaling her business that partnering with Justworks wasn’t just operational support — it was business protection. Because most founders are so busy doing everything themselves that they don’t notice the cracks underneath the business until they’ve already turned into crises.Takin' Care of Lady Business Episode 153In this episode, Jennifer sits down with Cate Luzio, Founder and CEO of Luminary, former 20-year banking executive, and one of the most candid voices in the women's entrepreneurship space, to talk about operational infrastructure, risk mitigation, and why the unsexy parts of running a business are actually the most important ones.Cate self-funded Luminary, lost 75–80% of her revenue during COVID, grew through three acquisitions, and built a global community of founders and professionals across 30+ countries. She did it by learning, sometimes the hard way, that protecting your business is just as critical as growing it.Together, they discuss why founders can't afford to be reactive, how the right HR and payroll partner changes everything, what compliance mistakes nearly cost Cate during her acquisitions, and why investing in your operations is the real ROI play for any business owner serious about scale.What you’ll learn:Why operational foundations matter more than most founders realizeHow to stop being reactive before it costs youWhy investing in the "unsexy" parts of your business is the real ROI playHighlights:(00:00) Meet Cate Luzio(02:21) From 20-year banker to self-funded founder(05:27) Why you can't build a business alone(09:32) What a PEO is and why every founder needs one(09:32) Third time's a charm: how Cate found the right HR partner(09:32) The compliance crisis no one warned her about(20:26) How the right partner catches problems before you do(22:08) Fundraising, acquisitions, and why operations matter most(28:18) The real ROI of investing in your business foundation(31:11) The worst advice Cate ever receivedAbout Our Guest:Cate Luzio is the founder and CEO of Luminary, a global professional education and networking platform built to advance careers and businesses at every stage, across every industry.Before Luminary, Cate spent 20 years in banking. She left to self-fund a company, navigated losing nearly 80% of revenue during COVID, and grew through three acquisitions to build a community of members in over 30 countries. She did it by learning that operational discipline and risk management aren't optional, they're the foundation everything else is built on.Cate Luzio’s LinkedIn: https://www.linkedin.com/in/cluzio/Cate Luzio’s Instagram: https://www.instagram.com/cateluzio/ Explore Luminary: https://www.weareluminary.com/homeGrow with Confidence with JustworksLinks here to learn more: bit.ly/JJxJustworksP1About Jennifer Justice and The Justice Dept.JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99The Justice Dept: https://www.thejusticedept.com/JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.If you love what you hear, please subscribe and share with a friend.This is a Lady Business LLC Production.