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Takin' Care of Lady Business®
Jennifer Justice
Recent Episodes
What if the future of drinking isn’t about giving something up—but gaining more choice? Emily Heintz, founder of Sèchey, didn’t wait for the perfect resume or the “right” connections—she saw a shift, trusted her gut, and built Sèchey into a movement around alcohol flexibility. It’s not about being sober or not—it’s about empowering people to choose what works for them, without judgment. Emily created a space that didn’t exist and turned it into a trusted brand, a flagship store, and a growing national presence. That’s the kind of bold, visionary leadership we need more of.
Key Takeaways:
Why alcohol flexibility—not sobriety—is the future of drinking culture.
The real challenges of breaking into retail as a solo female founder.
What it takes to build trust in a brand-new category.
How Sèchey proves you can disrupt without being disruptive.
Learn More About Emily Heintz & Sèchey:
Website: https://emilyheintz.com/ & https://www.sechey.com/
LinkedIn:@emilyheintz
Instagram: @emily.heintz
Follow Sèchey: @sechey
About Our Guest
Launched in 2021, Emily is building a business around a brand by disrupting the alcohol industry and redefining how we connect, socialize, and celebrate. With growth driven by the rising popularity of alternative adult beverages and the "intermittent sobriety" trend, Sèchey brings a drink less live more mindset to the no & low alcohol space. We speak alcohol flexibility over sobriety, embracing a global shift towards choiceful consumption. As an accessible premium retail concept with vertical products, Sèchey dealcoholized wine is available at select Target locations nationwide, or online at Sechey.com.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production
Did you know most intimacy products are made with toxic, unregulated materials—by men, for women? Neither did I, until I spoke with Rebecca Alvarez Story, founder and CEO of Bloomi. She saw an industry where women were the consumers but not the decision-makers, so she set out to change that. She’s not just creating better, safer products—she’s building a movement. And like most women founders, she’s had to fight harder, push further, and work ten times as hard to get the funding and recognition that male-led companies get handed. But she’s proving that when women lead, we don’t just participate—we revolutionize.
Key Takeaways:
- The fight to bring female-led innovation to a male-dominated industry.
- How Bloomi became the first sex toy brand in Target—and why it caused controversy.
- The massive gap in funding for women and Latina founders.
- Why intimacy should not be taboo but prioritized as self-care.
Learn More About Rebecca Alvarez Story & Bloomi:
Website: https://thebloomi.com/
Use the code BLOOMI25 at checkout on Bloomi.com for 25% off your order.
LinkedIn: @rebeccastory
Instagram: @rebeccaalvarezstory
Follow Bloomi: https://linkin.bio/bloomi/
About Our Guest
Rebecca Alvarez Story is the Founder and CEO of Bloomi, a sexologist-led intimacy company.
As an award-winning sexologist, entrepreneur, and speaker, she is now helping to normalize sexual wellness in the US and Mexico by creating clean intimacy essentials for all bodies with Bloomi. Rebecca is one of the few Latinas in the US to raise over a million in venture capital and in 2022, led the first Latina-founded brand to launch nationwide in the sexual wellness aisle in Target.
Rebecca has been featured and contributes to publications including Forbes, Well+Good, Parents Latina, Byrdie, Refinery29, Elite Daily, BeLatina, mitú, and more. She has been named a Changemaker by Well+Good, Next 1000 by Forbes, and Top 24 Changing Culture in 2024 by PureWow. As a proud daughter of Latine immigrants, Rebecca also focuses on diversity initiatives that elevate other BIPOC entrepreneurs.
Prior to Bloomi, Rebecca led a variety of women's health and intimacy-focused clinical studies and product development. She has a proven track record of bringing products to market with the successful management and execution of clinical studies. Rebecca earned her BA in Women’s Health & Sexuality, a major she created, from UC Berkeley and earned an MA in Sexology.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production
What if we stopped accepting the way things are in our workplaces? My conversation with Daisy Auger-Domínguez reminded me that real transformation isn’t about fitting into the system—it’s about challenging it. DEI is about creating environments where everyone, regardless of background, feels respected and has space to thrive. While the current landscape of DEI in the US faces serious pushback, this is just the beginning—the fight for real change is on. Daisy also reminded me that burnout is very real, and we can't pour from an empty cup. Setting boundaries and prioritizing our well-being is essential for sustainable change. The fight for real change is on, and it’s up to all of us to keep pushing forward.
Key Takeaways:
- Challenge the status quo in your workplace.
- Create environments where everyone feels respected and has space to thrive.
- Push for change, even when it feels uncomfortable.
- Prioritize your well-being to prevent burnout.
- Set clear boundaries to protect your energy.
Learn More About Daisy Auger-Domínguez:
Website: https://www.daisyauger-dominguez.com/
LinkedIn:@daisyaugerdominguez
Read Inclusion Revolution and Burnt Out to Lit Up
About Our Guest
Daisy Auger-Domínguez is a global C-suite executive, advisor, and thought leader known for transforming the modern workplace. With extensive experience at Moody's Investors Service, Google, Disney, and Vice Media, Daisy helps leaders drive performance and growth while maintaining humanity. She specializes in strategic leadership, risk management, burnout prevention, and team building. As the founder of Auger-Domínguez Ventures, she partners with executives through fractional CPO engagements, executive coaching, keynote speaking, and advising on business, culture, and leadership.
A dynamic speaker, Daisy has delivered insights to Fortune 500 companies, TEDx audiences, and global organizations, and her work has been featured in Harvard Business Review, Inc., MSNBC, and Forbes. She is the author of Inclusion Revolution and Burnt Out to Lit Up, offering practical strategies for inclusive workplaces and revitalized leadership. Daisy has been named one of Hispanic Executive's Top 10 Leaders and People en Español's 25 Most Powerful Women. She serves on multiple boards, including Bucknell University and the Harvard Business Review Advisory Council.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production
What if the skills you already have are the key to your next big move? Erika Hanafin, formerly CEO of HeyMama, proves that adaptability isn’t just useful—it’s a superpower. She’s built and scaled startups, navigated acquisitions, and led a thriving community by recognizing the value of her experience and trusting her instincts. Moms, entrepreneurs, leaders—we’re negotiating, strategizing, and problem-solving every day. And when it comes to business, she shattered the myth that selling is the only goal. Profitability, sustainability, and knowing when to pivot are just as powerful. But the biggest takeaway? Trust yourself. The data matters, but your instincts might be your greatest asset.
Key Takeaways:
- Building a strong community will elevate your success in business.
- The skills you develop in motherhood can fuel your business growth.
- Understanding your numbers will set you up for a successful acquisition.
- Focus on progress instead of chasing perfection in leadership.
- Setting clear boundaries will help you maintain a work-life balance.
- Trusting your gut will lead you to smarter business decisions.
Learn More About Erika Hanafin & HeyMama:
Website: https://erikahanafin.com
Instagram:@erikahanafin
About Our Guest
Erika Hanafin is a passionate advocate for empowering moms in business, a sophisticated business leader, and an inspiring startup advisor. As a devoted mother herself, Erika understands the unique challenges of balancing motherhood with ambition and has dedicated her career to helping women thrive in both roles. Formerly the CEO of HeyMama, the largest membership community for entrepreneurial and working moms, Erika has impacted the lives of over 400 million mothers worldwide by providing them with the tools, connections, and support they need to succeed in business and life.
In addition to her leadership roles, Erika co-hosts the popular podcast “Leaning into Being” alongside Amri Kibbler. Together, they dive into real-life challenges and share actionable strategies for navigating the dynamic intersection of motherhood, business growth, and personal well-being. Each episode is designed to inspire and equip women to embrace their ambitions without sacrificing the joy of motherhood.
Erika’s proven expertise in transforming organizational culture and driving sustainable business growth has made her a trusted leader in the business world. In 2021, she took the helm at HeyMama, a thriving global network of 75,000 entrepreneurial moms. Under her leadership, Erika spearheaded a remarkable turnaround, revitalizing the organization and guiding it toward a successful acquisition in just three years—her fifth acquisition to date.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production
Why are we still being taught to ignore our own pain? Talking to Chelsea Leyland, Founder of Looni, made it painfully clear—women’s health has been sidelined for far too long. Endometriosis is as common as diabetes, yet it’s under-researched, misdiagnosed, and dismissed. We’ve been conditioned to believe suffering is just part of the deal. Chelsea is flipping that narrative with Looni, not just by offering real solutions but by building a community where people can finally speak up and be heard. And her epilepsy advocacy? A masterclass in fighting for change. She took control of her own health, found what worked, and is now battling to give others the same access. This is what happens when women refuse to accept the status quo—we push, we demand, and we make change.
Key Takeaways:
Menstrual health advocacy isn’t just important—it’s a revolution, giving people the power to understand and take control of their own bodies.
Endometriosis is an autoimmune nightmare affecting 1 in 10 women, yet it takes a staggering 10 years on average to get diagnosed.
The shame and stigma around menstruation don’t just silence conversations—they delay diagnoses, worsen treatment, and keep people suffering in the dark.
Breaking myths and pushing for education can be life-changing, turning awareness into early intervention for both menstrual health and epilepsy.
No one should have to battle conditions like endometriosis, PCOS, or infertility alone—community support isn’t just helpful, it’s essential.
Learn More About Chelsea Leyland & Looni:
Website: https://looni.co/
Discount code: LADYLOONI
LinkedIn: @chelsea-leyland
Instagram: @chelsealeyland
Follow Looni: @mylooni
Join the Looni Community
About Our Guest
Chelsea is the co-founder of Looni, a company dedicated to hormonal health and wellness. Her journey has taken her across the globe, speaking about her personal experience with epilepsy and medical cannabis and her commitment to patient access. She has spoken at institutions such as the European Parliament and Cambridge University. More recently, Chelsea has spoken openly about navigating endometriosis, pregnancy losses and reproductive health. Previously, she spent over 10 years DJing and curating music for fashion and art clients, including Chanel, Fendi, the Guggenheim Museum, the MoMA as well as opening for Duran Duran and Diplo. Chelsea's super passionate about building community. And with the power of vulnerability and community being central to her ethos, Chelsea started numerous advocacy groups, facilitating personal support for individuals going through challenging experiences with epilepsy, endometriosis, and fertility struggles, in a true combination of her passions.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production