<p>Many collision shop owners think growth comes from doing more themselves. But when your days are filled with decisions, emails, and operational noise, the work that truly drives progress gets crowded out, limiting both growth and freedom.</p><p>In this episode, Matt DiFrancesco introduces a simple shift: stop asking how and start asking who. Drawing from <a href="https://whonothow.com/"><strong>Who Not How</strong></a>, he explains how focusing on your unique genius and delegating the rest removes the owner as the bottleneck. Through his personal experience, Matt shows how putting the right people in the right roles creates clarity, capacity, and sustainable growth.</p><p>Matt also talks about:</p><p>(00:57) Why asking “how” keeps shop owners stuck in the weeds</p><p>(01:50) Tracking your time reveals <strong>what should be delegated or replaced</strong></p><p>(05:13) Your unique genius should drive the business, not daily tasks</p><p>(06:11) Hiring an assistant frees you to <strong>focus on higher-value work</strong></p><p>(07:29) Why administrative help is a growth move, not an expense</p><p>(08:53) Putting the right people in the right seats drives <strong>real revenue growth</strong></p><p>(10:29) Focusing on “who” instead of “how” <strong>removes you as the bottleneck</strong></p><p><strong>Connect With Matt DiFrancesco:</strong></p><p>[email protected]</p><p>(814)201-5855</p><p>LinkedIn: Matt DiFrancesco</p><p>LinkedIn: High Lift Financial</p><p>Facebook: High Lift Financial </p><p>Instagram: @high_lift_financial</p><p>YouTube: @highliftfinancial</p><p><strong>Disclaimer:</strong></p><p>All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategies discussed here.</p><p>High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission</p>