Small Business PR

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!

Here’s What We Cover In the Episode and More:

• Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.
• Creating attractive listings that stand out in Etsy’s search algorithm.
• The marketing strategies that can significantly boost one’s Etsy revenue.
• How to optimize your product listings for seasonal searches.
• Promoting your bestsellers on Etsy is important.
• The significance of authentic content creation in a market where the barriers to entry are low.

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:

• Merits of rejecting popular business advice and following a path aligned with your values and vision.
• Having singular focus on one compelling offer.
• Avoiding the dangers of scattering energy across too many options.
• Advocating for balanced growth that respects personal limits and entrepreneurial spirit.
• Recognizing and honoring the different seasons in business and life.
• Misconceptions surrounding networking and relationship building in business.
• Fostering connections creatively and authentically.

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:

• Rejecting common advice and embracing quantity over quality in early content creation.
• Understanding visionary leadership as a non-delegable core business function.
• Embracing an abundance mindset as opposed to scarcity in information sharing.
• Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".
• Strategic experimentation and rapid iteration in finding what works best for your business.

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?

Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.

Here’s What We Cover In the Episode and More:

• Small business owners must embrace the role of chief advocate and spokesperson for their brand.
• Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.
• Support team members according to their strengths as thinkers or doers.
• How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.
• Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!

Here’s What We Cover In the Episode and More:

• Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
• Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
• How to master DIY public relations and land media exposure without the need for a large budget.
• Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
• How to measure the return on investment for your content and prioritize activities having long-term value.

By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,