JFDI with The Two Lauras - For Freelance Social Media Managers

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode. 

Summer is coming, and if you want to relax in peace, this is the episode you need to listen to!

In this episode, we’re chatting about:

• What you need to have organised before telling your clients about your break
• Whether we think you should reduce your invoice when you’re on holiday (have a guess 👀🤣)
• Everything that needs to go in your crisis management document
• How you can handle those days when you do need to work but your kids are at home!

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!

That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sounds like a lot of work!

It’s not, we promise. You just need to be organised and start thinking about it NOW!

In this episode, we’re chatting about:

• Why the key to enjoying your summer is getting started NOW
• Making sure your business is visible so you still have work when you come back
• What you need from your clients so you can get ahead
• Proper messaging and staying professional on social media
• Simple repurposing ideas to make creating more content easier

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!

Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We promise!

So, come and join us in today’s episode and take the time to learn how to use these tools!

In this episode, we’re chatting about:

• Which two tools you need to set up (even if you don’t want to run ads)
• Why tracking could mean your clients keep you for longer
• Who should handle the technical side of things
• How to stay compliant with things like GDPR

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices.

In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running a business you love. So if you’re ready to sign better clients in a less stressful way, hit play!

In this episode, we’re chatting about:

• Why it could be as simple as telling people you have the capacity
• How to pre-qualify your leads
• Finding clients who can afford your services
• A way to really easily get in front of potential clients

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in!

In this episode, we’re chatting about:

• Why you still need to consider the algorithm even when creating content for humans
• What confuses the algorithms and what they’re actually looking at
• How to clear up the signals you’re already sending out
• What you can do to help the platforms understand your niche