JFDI with The Two Lauras - For Freelance Social Media Managers

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients.

We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in your business!

In this episode, we’re chatting about:

• Why we love this tool and use it almost all day, every day!
• Our favourite features in this tool and we use them
• Ideas of how you can use this tool with your clients
• How we’re going to be integrating it into the toolkit

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right now? Grab your headphones – and let’s start planning out what you need to do to get to that point in 2025.

In this episode, we’re chatting about:

• What we think social media management is going to look like in 2025
• How you can create a better client experience to win over your clients instantly
• Why you need to set clear expectations with your client right out of the gate
• How you can find clients who are ready to pay you four figures per month

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets! 

In this episode, we’re chatting about:

• Our approach to spending money and why a life-first method suits freelancers so much more
• Getting started with planning out your goals and plans for next year
• Working out what investments you might need to make in your business to make it work better for you
• Figuring out how you can make more money without just working more

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way). 

In this episode, we’re chatting about:

• What each of our “whys” are and how they’ve slightly changed over the years as we’ve changed
• Benefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)
• Getting your business aligned with what you actually want and your interests
• How you can share parts of your “why” with your audience to create connections

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! 

In this episode, we’re chatting about:

• Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ Toolkit
• Everything we considered using instead and why we settled on a Google Doc
• Ways that you could implement real-time Google Docs into your business
• How we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!