Earmark Podcast | Earn Free Accounting CPE

Blake Oliver, CPA

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The Earmark Podcast is where accounting and tax professionals hear directly from the people shaping the future of the profession. Hosted by Blake Oliver, CPA, the show features conversations with firm owners, technology leaders, educators, policymakers, and practitioners about the forces changing accounting — from AI and automation to talent, advisory, tax, audit, regulation, and firm strategy. Each episode goes beyond the headlines to explore what’s changing, why it matters, and what it means for the people doing the work.

Recent Episodes

OCT 16, 2026
AI Can Run Payroll. What Should Accountants Do Next?
AI creates capacity, but it doesn’t create demand. CPA Echo Zhong joins Blake Oliver to explain how her firm uses Claude and Gusto to prepare payroll and update cash flow forecasts—and how automation helped her payroll manager move toward tax advisory. Learn why saving time is only the beginning, how to charge for owning the client’s problem, and why trust and human relationships still matter when software can do more of the work. Chapters (00:00) - AI Capacity vs Demand (00:30) - Meet Echo at Gusto Next (01:51) - Claude Automates Payroll (05:04) - Cash Forecast in Excel (06:13) - Time Savings and Scenarios (08:28) - Why Multi Client MCP Matters (10:06) - Email Triage and Self Training (12:20) - When Software Eats Compliance (14:54) - Advisory and Pricing the Work (17:29) - Staff Impact Payroll Manager Story (18:58) - Payroll Change Management (20:38) - Rethinking Software Skills (22:40) - Chat As The Interface (25:01) - Token Costs And Prototyping (27:21) - Capacity Versus Demand (28:39) - From Tools To Services (30:38) - Why Humans Still Matter (33:34) - Wrap Up And Where To Connect (34:32) - Thanks Gusto and Outro Sign up to get free CPE for listening to this podcast https://earmarkcpe.com https://earmark.app/Download the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app Connect with Echo Zhong LinkedIn: https://www.linkedin.com/in/echozhong Learn more about Zhong & Sanchez Official website: https://www.zhongsanchez.com/ Connect with Blake Oliver, CPA LinkedIn: https://www.linkedin.com/in/blaketoliver Twitter: https://twitter.com/blaketoliver/
35 MIN
OCT 5, 2026
Is Your AI Investment Paying Off? What Finance Leaders Should Measure
AI is taking on routine accounting work—but what should accountants do next? Blake Oliver talks with Mike DePrisco, CEO of the Institute of Management Accountants, about measuring AI’s payoff through faster closes, fewer errors, and better forecasts. They also explore corporate career paths, the shift toward strategic thinking and storytelling, and why case-based training matters. Learn how targeted skill-building and continuous learning can help you stay relevant as the work changes. Chapters (00:00) - AI Tops CFO Worries (02:19) - Rising AI Costs (04:21) - Measuring AI ROI (07:12) - What IMA Does (08:47) - Management Accounting Today (12:10) - Intangibles vs GAAP (18:18) - AI and Accounting Jobs (24:32) - Skills for the Future (26:27) - Training and Case Learning (32:07) - Mid Career Advice (35:27) - Wrap Up and Links Sign up to get free CPE for listening to this podcast https://earmarkcpe.com https://earmark.app/Download the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app Connect with Mike DePrisco LinkedIn: https://www.linkedin.com/in/michael-deprisco/ Learn more about IMA® — the Institute of Management Accountants Official Website: https://www.imaglobal.org/ Connect with Blake Oliver, CPA LinkedIn: https://www.linkedin.com/in/blaketoliver Twitter: https://twitter.com/blaketoliver/
36 MIN
JUL 6, 2026
The Fight to Save the CPA License: Inside FICPA's Two-Year Battle
Could Florida have quietly unraveled CPA licensure? In this episode, Blake Oliver talks with FICPA CEO Shelly Weir about the legislation that threatened to eliminate Florida’s Board of Accountancy, scrap CPE requirements, and weaken the CPA license. Shelly explains how the profession fought back, why mobility and interstate commerce were central to the case, and where CPAs can embrace smart modernization without giving up public protection. Chapters (00:00) - EAP 116 Interview: Shelly Weir of FICPA on the Fight to Save the CPA in Florida (01:10) - Why Shelley Stayed Quiet (03:09) - What the Bill Proposed (07:23) - Why Deregulation Happened (09:33) - How FICPA Beat It (12:44) - Mobility and Modernization (15:54) - Threading the Needle (17:56) - Compromise Ideas Ahead (21:49) - Midnight Capitol Showdown (24:00) - CPE and Future Reforms (26:16) - Will It Return (27:55) - Closing Thanks and Call Sign up to get free CPE for listening to this podcast https://earmarkcpe.com https://earmark.app/Download the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app Connect with Shelly Weir LinkedIn: https://www.linkedin.com/in/shellysiceloff Learn more about the Florida Institute of Certified Public Accountants https://www.ficpa.org/about Connect with Blake Oliver, CPA LinkedIn: https://www.linkedin.com/in/blaketoliver Twitter: https://twitter.com/blaketoliver/
28 MIN
JUN 11, 2026
The Future of Accounting is Human
Karl Paadam made partner at PwC Estonia at 26, spent a decade in tech, and came back to build United Accountants on a contrarian thesis: the future of accounting is human. He joins Blake to explain how a firm can hand bookkeeping, categorization, and reconciliation to an AI operating system that layers on top of whatever software a firm already runs, freeing CPAs to keep their local brand and focus on judgment and advisory work. They also get into outcomes-based pricing, what it means to build "the first big small firm," and why the accountant who ignores AI is the one who gets replaced. Chapters (00:00) - Welcome Karl Paadam to the Earmark Podcast (01:51) - Building a Practice (02:40) - Leaving PwC for Tech (03:29) - Accounting Is Human (05:17) - Advisory Skills Shift (06:35) - AI Productivity in Practice (09:25) - United OS Walkthrough (10:34) - Partner Model Keep Brand (14:50) - Integrations No Rip Replace (18:44) - First Big Small Firm (21:48) - Outcomes Based Pricing (25:00) - AI Like Excel Era (28:05) - What AI Does Next (29:21) - Fear Traps and Controls (32:39) - Who United Fits Best (33:25) - Wrap Up and Contact Learn more about United Accountants https://www.unitedaccountants.com/ Sign up to get free CPE for listening to this podcast https://earmarkcpe.com https://earmark.app/ Download the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app Connect with Our Guest, Karl Paadam LinkedIn: http://linkedin.com/in/karl-paadam-39730214 Connect with Blake Oliver, CPA LinkedIn: https://www.linkedin.com/in/blaketoliver Twitter: https://twitter.com/blaketoliver/
34 MIN