What happens after rodeo—and who do you become when the arena lights turn off? In this episode of the Champion Living Podcast, Doug Champion sits down live at the NFR with Jerrod Johnston, former pro rodeo athlete and current lead contact for PRCA Youth Camps, to talk about the evolution of rodeo, developing the next generation of athletes, and the identity shift that every competitor eventually faces. Jerrod shares powerful stories from the road, lessons learned the hard way, and why today's athletes need a different approach than generations before them. From youth camps and athlete development to mindset, mentorship, and life beyond competition, this conversation goes far beyond wins and losses. In this episode, we cover: Why rodeo is more than a sport—it's a lifelong identity The responsibility of mentoring the next generation How PRCA Youth Camps are shaping the future of rodeo Mental toughness, short-term memory, and confidence in competition Preparing athletes physically and mentally Finding purpose and fulfillment after rodeo ends This episode is a must-watch for rodeo athletes, coaches, parents, and anyone invested in the future of the western way of life. Train with the same system trusted by elite rodeo athletes: 📲 Download the HooeyFit App and pick your track to start training with a plan built for performance, longevity, and life beyond the arena. Subscribe for weekly episodes featuring champions inside and outside the arena. Listen on Spotify & Apple Podcasts.