In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. 

With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. 

She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry. 

Tune in for actionable tips and expert advice on growing your beauty venture in Asia!

Connect with Allie:
LinkedIn - @alexandrarooke and @cleanbeautyasia
Website - www.cleanbeautyasia.com
Instagram - @cleanbeautyasia

Timestamps
[00:02:36] Rise of local beauty brands.
[00:05:39] Chinese brands' unique identity challenge.
[00:09:20] APAC beauty market expansion opportunities.
[00:12:04] Market localization strategies.
[00:17:10] Market testing strategies for brands.
[00:22:42] Market competition between beauty retailers.
[00:27:00] Scientific beauty in Asia.
[00:31:33] Long-term approach to market entry.

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.