<p>Struggling to grab your audience’s attention? In this week’s episode, Jen and Michael break down exactly what makes a <em>killer headline</em> - one that cuts through the noise, hooks your reader instantly, and sets up your story for impact.</p><p>In just five minutes, you’ll learn:</p><ul><li><p>Why your headline matters more than you think</p></li><li><p>The science of what makes people stop scrolling</p></li><li><p>Simple, repeatable headline formulas you can use today</p></li><li><p>How to avoid the common traps that make headlines fall flat</p></li><li><p>Ways to tailor your headline to different audiences without losing clarity</p></li></ul><p>Whether you’re writing a journal article title, a grant application, or a social media post, these tips will help you craft headlines that are bold, clear, and irresistible.</p><p>You can find more great advice here:</p><ul><li><p><a href="https://www.niemanlab.org/2024/08/readers-prefer-to-click-on-a-clear-simple-headline-like-this-one/"><u>https://www.niemanlab.org/2024/08/readers-prefer-to-click-on-a-clear-simple-headline-like-this-one/</u></a></p></li><li><p><a href="https://www.nature.com/articles/d41586-025-00771-3"><u>https://www.nature.com/articles/d41586-025-00771-3</u></a></p></li><li><p><a href="https://msutoday.msu.edu/news/2024/06/msu-research-what-makes-a-good-headline"><u>https://msutoday.msu.edu/news/2024/06/msu-research-what-makes-a-good-headline</u></a></p></li><li><p><a href="https://www.science.org/doi/10.1126/sciadv.adn2555"><u>https://www.science.org/doi/10.1126/sciadv.adn2555</u></a></p></li></ul>

Let's Talk SciComm

Unimelb SciComm

120. Listen to This If… You Need a Killer Headline

DEC 11, 20256 MIN
Let's Talk SciComm

120. Listen to This If… You Need a Killer Headline

DEC 11, 20256 MIN

Description

<p>Struggling to grab your audience’s attention? In this week’s episode, Jen and Michael break down exactly what makes a <em>killer headline</em> - one that cuts through the noise, hooks your reader instantly, and sets up your story for impact.</p><p>In just five minutes, you’ll learn:</p><ul><li><p>Why your headline matters more than you think</p></li><li><p>The science of what makes people stop scrolling</p></li><li><p>Simple, repeatable headline formulas you can use today</p></li><li><p>How to avoid the common traps that make headlines fall flat</p></li><li><p>Ways to tailor your headline to different audiences without losing clarity</p></li></ul><p>Whether you’re writing a journal article title, a grant application, or a social media post, these tips will help you craft headlines that are bold, clear, and irresistible.</p><p>You can find more great advice here:</p><ul><li><p><a href="https://www.niemanlab.org/2024/08/readers-prefer-to-click-on-a-clear-simple-headline-like-this-one/"><u>https://www.niemanlab.org/2024/08/readers-prefer-to-click-on-a-clear-simple-headline-like-this-one/</u></a></p></li><li><p><a href="https://www.nature.com/articles/d41586-025-00771-3"><u>https://www.nature.com/articles/d41586-025-00771-3</u></a></p></li><li><p><a href="https://msutoday.msu.edu/news/2024/06/msu-research-what-makes-a-good-headline"><u>https://msutoday.msu.edu/news/2024/06/msu-research-what-makes-a-good-headline</u></a></p></li><li><p><a href="https://www.science.org/doi/10.1126/sciadv.adn2555"><u>https://www.science.org/doi/10.1126/sciadv.adn2555</u></a></p></li></ul>