<p><span style="background-color: transparent;">AI just used your best content to make a recommendation. Then, took all the credit. Now what?&nbsp;</span></p><p><br></p><p><span style="background-color: transparent;">That’s exactly what inspired Hunter Capobianco, Director of Business Development &amp; Partnerships, Commerce at CNN. In this episode, he sits down with Todd Crawford to share how his team is tackling the attribution challenges facing modern digital marketers. Hunter breaks down the product they built to keep shoppers on-platform, and why traditional affiliate optimization still matters if you want to drive meaningful revenue. He also reveals an opportunity hiding in plain sight, creating an opening for publishers to win brand budgets by packaging their commerce inventory like retail media. Together, Hunter and Todd hypothesize about the future of monetization and why, at the end of the day, it still comes back to content, content, content!</span></p><p><br></p><p><span style="background-color: transparent;">This podcast episode was produced by </span><a href="https://www.quillpodcasting.com/?utm_source=podcast&amp;utm_medium=shownotes&amp;utm_campaign=client-podcast&amp;utm_content=impact" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Quill</a><span style="background-color: transparent;">.</span></p><p><br></p>

The Partnership Economy

[email protected] (David A. Yovanno and Todd Crawford)

How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN

APR 14, 202632 MIN
The Partnership Economy

How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN

APR 14, 202632 MIN

Description

AI just used your best content to make a recommendation. Then, took all the credit. Now what? That’s exactly what inspired Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN. In this episode, he sits down with Todd Crawford to share how his team is tackling the attribution challenges facing modern digital marketers. Hunter breaks down the product they built to keep shoppers on-platform, and why traditional affiliate optimization still matters if you want to drive meaningful revenue. He also reveals an opportunity hiding in plain sight, creating an opening for publishers to win brand budgets by packaging their commerce inventory like retail media. Together, Hunter and Todd hypothesize about the future of monetization and why, at the end of the day, it still comes back to content, content, content!This podcast episode was produced by Quill.