Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI conversations, marketing teams have one urgent question to answer: How do we get AI to pick us?In this Season 7 premiere, Dave Yovanno sits down with Brian Stempeck, CEO and Co-Founder of Evertune, a company focused on helping brands understand how they appear in AI-powered discovery. Together, Dave and Brian explore the realities brands must confront—from a growing loss of narrative control to the rise of personalized, context-aware AI search that is reshaping how consumers discover products. They unpack what determines brand mentions inside LLMs and why creator-, community-, and affiliate-driven content now play an outsized role in AI visibility.So, if you’re wondering how your commerce brand will compete as AI becomes the new front door to the internet, this episode is your starting point.This podcast episode was produced by Quill.