This week on the Bourbon Bytes Podcast, we’re getting into the Bardstown Bourbon Company rebrand that has the whiskey internet fully divided — and I’m using it as a jumping-off point to talk bottle redesigns across the industry.
Then it’s time for a Byte-Sized Review of Bardstown Bourbon Company Bottled-in-Bond (6-year wheated bourbon, 100 proof) — and… yeah, it surprised me in the best way.
💬 Join the conversation (and see label comparisons): bourbonbytes.com → Discord 
📩 Contact: <a class="decorated-link cursor-pointer">contact@bourbonbytes.com</a> 
📱 Social: @bourbonbytes
 
Timecodes:
00:00 Cold Open: Bardstown’s controversial rebrand + what’s ahead 
00:31 Welcome (Week of Jan 29, 2026) 
03:17 Bardstown Bourbon Company Bold Rebrand 
12:20 Rapid-fire rebrand takes (Weller, OF 1920, WT101, etc.) 
21:06 Byte-Sized Review: Bardstown Bourbon Company Bottled-in-Bond Bourbon

<description>&lt;p&gt;This week on the Bourbon Bytes Podcast, we’re getting into the Bardstown Bourbon Company rebrand that has the whiskey internet fully divided — and I’m using it as a jumping-off point to talk bottle redesigns across the industry.&lt;/p&gt;
&lt;p&gt;Then it’s time for a Byte-Sized Review of Bardstown Bourbon Company Bottled-in-Bond (6-year wheated bourbon, 100 proof) — and… yeah, it surprised me in the best way.&lt;/p&gt;
&lt;p&gt;💬 Join the conversation (and see label comparisons): bourbonbytes.com → Discord
📩 Contact: &lt;a class="decorated-link cursor-pointer"&gt;contact@bourbonbytes.com&lt;/a&gt;
📱 Social: @bourbonbytes&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Timecodes:&lt;/p&gt;
&lt;p&gt;00:00 Cold Open: Bardstown’s controversial rebrand + what’s ahead
00:31 Welcome (Week of Jan 29, 2026)
03:17 Bardstown Bourbon Company Bold Rebrand
12:20 Rapid-fire rebrand takes (Weller, OF 1920, WT101, etc.)
21:06 Byte-Sized Review: Bardstown Bourbon Company Bottled-in-Bond Bourbon&lt;/p&gt;
</description>

Bardstown drops a bold new bottle design and the community is split — so Clifton breaks down what works, what feels “too modern,” and why shelf readability matters. Then he reviews Bardstown Bottled-in-Bond and finds a creamy, caramel-donut vibe with standout balance for the category, landing it a high score despite a slightly short finish and a $50 price tag.

Bourbon Bytes Podcast

Bardstown Bourbon Company's Bold Rebrand Sparks Debate + Bottled-in-Bond Review

Bardstown Bourbon Company's Bold Rebrand Sparks Debate + Bottled-in-Bond Review

Description