We're going back to the basics this week, asking, "Why do trial lawyers even do focus groups?" Focus groups are not primarily for determining case value or winning cases. Instead, focus groups provide valuable insights into jury perceptions, case weaknesses, and effective storytelling strategies. I share some real-life examples of effective use of focus groups, including a doozy of an example that, although it was a rough go, it left the lawyer with much more clarity on the path forward, and where to concentrate their time. In this episode, you will learn: How focus groups help in understanding jurors' perspectives. How focus groups allow for deeper conversations. Why starting your opening in the right place is key. The hidden attitudes that can be revealed by focus groups. How to build a stronger case, thanks to the feedback you receive. You can also watch this episode on my YouTube Channel: Why Trial Lawyers Use Focus Groups, It's Not What You Think [Ep 155] Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Elizabeth offers virtual focus groups with several options. Book a free call with the link below to find out the options for your case: https://calendly.com/elizabethlarrick Don't miss out on the additional free tips and strategies Elizabeth provides via email in her Trial Lawyer Prep newsletter. Sign up here: www.larricklawfirm.com/connect