<p>Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why AI-generated content keeps failing, and explain what digital PR actually means in an LLM-driven world. Tired of the hype? This one's for you.</p>