<p>Fresh from a hip replacement, Harry interviews Sam Shahidi in person, the CEO and co-founder of Happy Dad Hard Seltzer. Sam stopped by our San Antonio studio to talk about Happy Dad&#39;s explosive growth to 258 distributors, the brutal reality of switching away from RNDC, and why Gen Z just doesn&#39;t have money left over for beer anymore — between Zyn, Celsius, DoorDash, and sports betting, the wallet is tapped before they ever hit a bar.Sam also breaks down Happy Dad&#39;s new 10% ABV non-carbonated lemonade, the Realtree camo collab, a major Target national rollout, and the hiring of former BeatBox execs. Looking ahead, c-store expansion and sampling are the two key levers for hitting 4.1 million cases in 2026.Plus: Harry and Sam tease a future episode on AI.</p><p><br></p><p>=================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: https://www.youtube.com/@BeerNetRadio/videosPodcast feeds - Audio: https://creators.spotify.com/pod/beernetradio=================================About Us:Beer Business Daily / Wine &amp; Spirits Daily publisher Harry Schuhmacher joins his editors and bev-alc industry guests once a week as they grok the beer and beverage business issues of the day.  Like and subscribe; it&#39;s free.-Our Three Daily Bev-Alc Trade Publications:   https://beernet.com/-Twitter:  @beerbizdaily#beernews #beerindustry #beer #beerbusiness</p>

Beernet Radio

Harry Schuhmacher

Ep. 323 Sam Shahidi of Happy Dad

FEB 25, 202646 MIN
Beernet Radio

Ep. 323 Sam Shahidi of Happy Dad

FEB 25, 202646 MIN

Description

<p>Fresh from a hip replacement, Harry interviews Sam Shahidi in person, the CEO and co-founder of Happy Dad Hard Seltzer. Sam stopped by our San Antonio studio to talk about Happy Dad&#39;s explosive growth to 258 distributors, the brutal reality of switching away from RNDC, and why Gen Z just doesn&#39;t have money left over for beer anymore — between Zyn, Celsius, DoorDash, and sports betting, the wallet is tapped before they ever hit a bar.Sam also breaks down Happy Dad&#39;s new 10% ABV non-carbonated lemonade, the Realtree camo collab, a major Target national rollout, and the hiring of former BeatBox execs. Looking ahead, c-store expansion and sampling are the two key levers for hitting 4.1 million cases in 2026.Plus: Harry and Sam tease a future episode on AI.</p><p><br></p><p>=================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: https://www.youtube.com/@BeerNetRadio/videosPodcast feeds - Audio: https://creators.spotify.com/pod/beernetradio=================================About Us:Beer Business Daily / Wine &amp; Spirits Daily publisher Harry Schuhmacher joins his editors and bev-alc industry guests once a week as they grok the beer and beverage business issues of the day. Like and subscribe; it&#39;s free.-Our Three Daily Bev-Alc Trade Publications: https://beernet.com/-Twitter: @beerbizdaily#beernews #beerindustry #beer #beerbusiness</p>