Dear FoundHer...
Lindsay Pinchuk
Recent Episodes
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Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.
In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves.
Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.
Episode Breakdown:
00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity
01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder
04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner
08:29 Listening to the Community Wellness Menopause and the Sandwich Generation
12:08 Growing Pearl and Rose Through Collaboration Events and Membership
18:22 Vulnerability Breast Cancer and Showing Up on Social Media
21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders
Connect with Lisa Schneider:
Follow Pearl and Rose on Instagram
Links:
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Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.
Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.
When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.
Episode Breakdown:
00:00 How Listening To Customers Built A Cult Basics Brand
03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey
04:22 From Showroom And Retail Stores To The Perfect White Tee Idea
06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand
08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence
12:44 Launching Right Before COVID And Leaning On Retail Relationships
18:25 Relationships Community And A “No Asshole” Policy For Business Growth
24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand
33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations
41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community
43:07 Three Actionable Steps For Women Starting A Product Business
Connect with Jen Menchaca and Lisa Hickey:
Follow perfectwhitetee on Instagram
Links:
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.
Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.
This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.
Episode Breakdown:
00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna
01:40 How Ronna Helps Women With Personal And Professional Time Management
07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups
10:40 Why In Person Networking Drives Ronna’s Business Growth
16:10 Using Presentations To Explain A Unique Service And Attract Clients
20:05 Marketing Strategies That Actually Work For Service Based Businesses
22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder
26:43 Ronna’s Top Advice For Women Starting A Business
Connect with Ronna Belinky:
Links:
Join the Dear Foundher... Forum
Follow Dear FoundHer... on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!
Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.
Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to the turning point that came with Shark Tank. She talks openly about rapid growth, the reality of running out of inventory, and the tough moment when she realized their team had grown faster than the business itself. Natalie explains how scaling back helped Bala regain clarity and why a lean structure now drives their strongest year yet. She also offers practical direction for early founders who want a business that can last. How do you know when to trust an idea that feels small? What protects a young company when momentum hits faster than expected? Natalie’s answers land with experience and honesty, and this episode will leave you with a clearer sense of what sustainable growth really looks like.
Episode Breakdown:
00:00 Why Community And Support Matter For Women Founders Over 40
05:17 Who Is Natalie Holloway And What Is Bala Fitness
06:11 Leaving Advertising Burnout, Traveling Asia And Discovering The Bala Bangles Idea
11:34 From Side Hustle To Kickstarter Funding Bala’s First $40K Production Run
14:19 Grassroots Marketing On Shopify, Social Media And In Studios To Prove Product Market Fit
17:43 Shark Tank Appearance, Pandemic Fitness Boom And Bala’s Explosive Growth
21:47 Building Then Shrinking The Team: Lessons In Hiring Fast And Scaling Smarter
26:44 Expanding Beyond Bangles: Volifying Dumbbells, Power Rings And The Fitness Category
27:50 Best Year Yet: How Bala Became A Lean Profitable Business With Trusted Agency Partners
30:51 Natalie’s Top Three Lessons For Female Founders On Profit, Hiring And Passion
35:33 Three Immediate Action Steps For New Entrepreneurs: Research, P&L And Documenting On Social
Connect with Natalie Holloway:
Links:
Join us for our virtual networking and Forum Open House
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th
Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.
Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.
Episode Breakdown:
00:00 Introduction to Shane Shaps and Big Voice Social
03:09 The Turning Point That Sparked a Rebrand
06:48 How Big Voice Social Evolved Its Services
08:47 Building a Flexible Team as a Small Business Owner
12:01 Marketing Strategies That Actually Supported Growth
14:54 Launching a Podcast as a Brand-Building Tool
21:06 Shane’s Advice for Small Business Owners
Connect with Shane Shaps:
Links:
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.