This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:

The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters

If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.RESOURCES: 

Lori's Book - The 8 Levers of Ed Tech Transformation
Serena's YouTube Channel
The People Impact Loop® Guide

Marketing For Learning®

Marketing for Learning

Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch

SEP 5, 202564 MIN
Marketing For Learning®

Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch

SEP 5, 202564 MIN

Description

This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform. Together, the trio unpacks: The 8 levers of effective EdTech transformation The “leavers” - ie, things we desperately need to bin Why being data-informed trumps being data-obsessed What marketing, memory, and a badly-behaved agent called Sven have in common And why context, not content, is what really matters If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you. RESOURCES:  Lori's Book - The 8 Levers of Ed Tech Transformation Serena's YouTube Channel The People Impact Loop® Guide