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Dive into this insightful conversation on Gale Force Wins with Jeff Lush, Founder of Rockbound Marketing and one of the brightest minds in digital marketing. In this episode, Jeff shares his journey from starting in retail sales to becoming a director of marketing, launching his own company, and specializing in the legal marketing space. Learn about the challenges of transitioning careers, the importance of urgency in marketing, and the art of crafting impactful digital strategies. Whether you're an entrepreneur, marketer, or someone seeking inspiration, this episode is packed with practical advice and motivational insights.

Timestamps:
0:00 – Welcome to Gale Force Wins Season 4
0:10 – Introduction to Jeff Lush and his digital marketing journey
1:01 – Jeff introduces Rockbound Marketing
1:26 – Discussing Jeff’s early life and business education
1:44 – From Memorial University co-op to media sales
2:25 – Learning the chaos of business vs. structured case studies
3:28 – The surprising real-world applications of business school
4:33 – Jeff’s early sales experience at Sport Chek
6:19 – Sales as a skillset: Maximizing opportunities in retail
7:16 – Reflections on sales in early careers and building resilience
9:12 – Jeff’s learning curve at the Telegram: Seasonality and rhythms
10:31 – Adapting to media chaos and finding structure
12:10 – The evolution of digital and print media at the Telegram
14:29 – Managing the transition to digital while honoring print legacy
17:11 – The financial challenges of declining print revenue
19:28 – Balancing innovation with client demands in media sales
20:06 – Takeaways from working in high-pressure sales environments
22:09 – Gale Force Wins’ rapid production ethos: 44 interviews in one day
24:02 – Jeff’s move to Edmonton and his Metro Edmonton experience
28:05 – Transitioning from media to personal injury law marketing
29:35 – Taking ownership of marketing as a director
32:01 – The shift to remote work in 2019: Pioneering flexibility
37:27 – Launching Rockbound Marketing: Crafting his own career
39:02 – Building a niche in legal marketing
42:10 – The excitement of securing clients and growing a business
47:10 – The importance of client trust in injury law marketing
53:00 – Jeff’s advice: Patience, grace, and trying your best
55:03 – How to connect with Jeff and learn more about Rockbound Marketing
55:27 – Closing thoughts: Celebrating Jeff’s entrepreneurial journey
Let us know your thoughts on Jeff's inspiring journey in the comments below. Don't forget to like, subscribe, and hit the notification bell for more thought-provoking conversations on Gale Force Wins!

🌐 Visit us: https://www.galeforcewins.com
📱 Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreylush/

Gale Force Wins started out simply as an inspirational podcast releasing episodes wherever you get your podcasts every Tuesday evening. We continue to do that every Tuesday but have expanded into custom content for clients. We also have perfected a conference and trade show offering where you can receive over 20 videos edited and posted to social media at the same time the event is unfolding.

For businesses and organizations we also create digital content quickly and efficiently.
Visit our services page here:
https://galeforcewins.com/services

To message Gerry visit: https://www.linkedin.com/in/gerrycarew/

To message Allan visit: https://www.linkedin.com/in/allanadale/