Ep 166: Turning Emails Into Stories That Sell | Guest Expert Joanne Homestead
Send us a text We break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters. • Three-layer email framework: story, personality, strategy • Show don’t tell, strong hooks, satisfying endings • Everyday stories tied to lessons and offers • Ruthless editing using the so what test • Reaso...