This guide will help you understand how to get the most out of the incredible marketing opportunities made possible with podcast advertising. We’ll walk you through the basics of how podcast advertising works, and also dive into the details about generating leads and brand awareness, measuring and proving success and finally, giving you some tips on making the case for your marketing plans and budgets. You’ll also hear some examples of our own successful ad campaigns with industry leaders. Get your free print copy of the B2B Marketer's Guide to Podcast Advertising at B2BAudio.com.