Be Authentic or GTFO!

Most people spend their lives hiding who they really are. Elijah Muhm did too.Before roofing gave him direction, he was spiraling — drugs, DUIs, bad decisions, no purpose, no future. In this episode, Elijah and Eric get brutally honest about addiction, fatherhood, toxic leadership, self-worth, and the fight to become someone your family can actually respect.This isn’t fake motivation or polished “success talk.” It’s two guys talking about what it really takes to stop bullshitting yourself and become authentic again.

Most business owners are looking everywhere except the mirror. Cody Kline breaks down why your team, your market, and your systems are not the real issue. You are. From a failed private equity deal to building Commercial Roofer and scaling Rainforest Partners, this conversation dives into ownership, standards, service agreements, and the discipline it takes to actually grow. If you want a better business, start by fixing the person running it.Listen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt

Victoria Aron didn’t just get sober, she built a career walking straight into chaos and pulling people out of it. From addiction at 19 to becoming a high-level interventionist, she breaks down what it really takes to help someone at rock bottom, and why most people never make it out.This conversation hits hard on identity, authenticity, and the brutal truth about recovery: nobody saves you — you make the choice. If you’ve ever struggled with who you are, what you’re worth, or how to turn your past into something powerful... this one doesn’t let you look away.Listen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt

What happens when the Best Damn Roofer returns to the show with no script, no agenda, and no filters?Josh Bigger is back — and this conversation goes everywhere.From building a massive following in the roofing industry using outrageous content... to turning that attention into real businesses, marketing agencies, and brand partnerships — Josh breaks down the strategy behind the chaos.But beneath the persona is a deeper story: fatherhood, business pivots, starting over after a divorce, standing up for personal beliefs, and the reality of building a brand that millions of people watch.In this episode Eric and Josh talk about:- How controversial content can explode your brand- The marketing strategy behind viral roofing videos- Turning social media attention into real business revenue- The difference between the online persona and the real person- Why roofing companies need better education and training- The future of roofing brands, marketing, and influence- Building businesses that support your family — not destroy itThis episode is raw, funny, uncomfortable at times, and completely authentic.Exactly how we like it.Listen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt

Aaron Parkinson (CEO of Seven Mile Media) sits down with Eric Oberembt in Grand Cayman to talk leadership, scaling, marketing that actually works, and the hard truth about clients, entitlement, and making money.This episode goes straight at the fake guru economy, why Aaron fired 80% of his clients in one day, and the simple “manufacturing fame” strategy that puts you top-of-mind in your market for $1/day.If you’re in roofing, trades, or any service business, this is your playbook.Sponsor: SMA Support ServicesListen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt