Be Authentic or GTFO!

In this episode, Eric and Michael get into the stuff most business owners know is broken but keep ignoring: missed calls, weak follow-up, messy systems, sales that feel too much like pitching and not enough like educating, and the leadership decisions that shape where a company actually goes. They also hit on sports, family, public speaking, and Michael’s “play the next down” mindset — because business, like football, doesn’t give a damn about your last mistake. You still have to line up and execute the next play.

Derik Kline built HailTrace by doing what nobody else was willing to do — manually tracking storms while everyone else trusted algorithms. In this episode, Eric and Derik dive into tornado chasing, hurricane survival stories, roofing sales, business consistency, and why companies fail when they rely on things they can’t control. From near-death storm surge moments to hilarious industry stories, this one hits everything from business strategy to real-world chaos.

Most people spend their lives hiding who they really are. Elijah Muhm did too.Before roofing gave him direction, he was spiraling — drugs, DUIs, bad decisions, no purpose, no future. In this episode, Elijah and Eric get brutally honest about addiction, fatherhood, toxic leadership, self-worth, and the fight to become someone your family can actually respect.This isn’t fake motivation or polished “success talk.” It’s two guys talking about what it really takes to stop bullshitting yourself and become authentic again.

Most business owners are looking everywhere except the mirror. Cody Kline breaks down why your team, your market, and your systems are not the real issue. You are. From a failed private equity deal to building Commercial Roofer and scaling Rainforest Partners, this conversation dives into ownership, standards, service agreements, and the discipline it takes to actually grow. If you want a better business, start by fixing the person running it.Listen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt

Victoria Aron didn’t just get sober, she built a career walking straight into chaos and pulling people out of it. From addiction at 19 to becoming a high-level interventionist, she breaks down what it really takes to help someone at rock bottom, and why most people never make it out.This conversation hits hard on identity, authenticity, and the brutal truth about recovery: nobody saves you — you make the choice. If you’ve ever struggled with who you are, what you’re worth, or how to turn your past into something powerful... this one doesn’t let you look away.Listen to this episode on other podcast platforms:Spotify: https://tinyurl.com/BeAuthenticSpotifyApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusicConnect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.comFollow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt