Welcome to Season 2 of MPM!

Season 2 is going to be focused on Mastering the Business of Podcasting! You asked and we listened. The episodes we got the most feedback on last year were the episodes that looked at ways to monetize your podcast and have our podcast be a key part of your brand.

This season we are going to dive deeper into the many ways that your podcast can be a key part of your brand. We are talking to experts like: Arielle Nissenblatt about Marketing Your Podcast, Jennifer Navarette about Web3 and Podcasting 2.0, Zach & Rock from SquadCast about automations that can help your workflow, Jess Kupferman about building a community, and so many other experts that have their podcast as a key part of their business.

We also want to bring you along on our monetization journey and how we are building our brand and our business with our podcast. Some exciting things have  been happening over here at KaSa Media- and we have learned important lessons along the way that we think will help you to think creatively about how your podcast can be a vital part of your business!

As you know, we have a membership group to support podcasters. This thriving community is growing and we are adding more levels to this membership group! In talking with our community, we learned that there are people who would be served by joining a micro-membership and there are people that would like a higher-level business focused membership. We are adding both of those in the next month and we cannot wait to tell you about it! Our lessons we learn will help you to start a successful membership as well.

We stopped offering our key course…this was a hard decision but a very important one. Our key program- Launching & Leveraging Your Podcast for Accelerated Success was a 10 week program- and it was wonderful!!!! Yet- our focus has changed and shifted and it was important for us to remain focused. We are now creating a  low-cost, evergreen program to help people launch their podcasts. We can’t wait to tell you what we learn from that process!

Finally, we have leaned into David’s audio/visual expertise and Tiphany’s professional development/course creation expertise to bring our business focus on helping people create video courses. We are launching a Mastermind with a focus on teaching people about course creation and memberships as a vital and profitable way to monetize your podcast. We are also creating video courses for companies!!! In these past few months we worked with SquadCast to create a 9 part Welcome Video Series to help their new users learn how best to utilize the platform and we are working this Hindenburg on a certification program! We learned that leaning into your unique skillsets to solve someone’s problem is a powerful way to grow a business!

We are excited about sharing our lessons with you in season 2 as well as bringing you into the conversations we are having with industry experts. We look forward to hearing from you about the questions you have when it comes to building your brand