<description>&lt;p&gt;Robin Thurston raised $150 million to turn Outside into more than a magazine. He explains how the company married media brands with mapping apps, SaaS platforms, and a festival to reach profitability at $125 million in revenue.&lt;/p&gt;</description>

The Rebooting Show

Brian Morrissey

Inside Outside's media-as-flywheel strategy

MAR 17, 202651 MIN
The Rebooting Show

Inside Outside's media-as-flywheel strategy

MAR 17, 202651 MIN

Description

Robin Thurston raised $150 million to turn Outside into more than a magazine. He explains how the company married media brands with mapping apps, SaaS platforms, and a festival to reach profitability at $125 million in revenue.