Much of the U.S. news landscape is doom and gloom, but The Guardian is a quiet success story. Powered by reader contributions, The Guardian now has a 150-person newsroom and draws more web traffic than The Washington Post. Guardian U.S. managing director Steve Sachs explains why its global, independent orientation is finding product-market fit in America. Chapters: 00:00 Welcome 00:28 Beehiiv Sponsor 02:07 TRB Events and Salons Update 03:41 Intro 05:42 Guardian US Origins 07:26 Guardian Trust and Turnaround 11:10 Value Proposition Research 16:38 Audience Politics Breakdown 21:07 Growth Metrics and Comscore Wins 23:19 Traffic Sources and AI Search 25:37 Newsletters Podcasts and Verticals 27:44 Where Guardian Competes Next 30:51 Lead In to Revenue Model 32:08 Guardian US Growth Numbers 38:57 Market Signals Vs Subsidies 43:55 No Paywall Conversion Metrics 49:37 Breaking News As Funnel 56:35 Brand Identity Beyond British 01:00:06 Ads Mix And New Products 01:03:24 Video Podcast Mission Brand Ads