TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Show to discuss what comes next for brands, social media managers, and the practitioners building media businesses around specific professional communities. Chapters: 00:00 Beehiiv Spot 01:40 Conversation with Rachel 02:36 Starting in Social Media 04:42 Post Social Media Era 07:52 Middle Lane Disappears 08:42 Brands As Programmers 10:10 Duolingo Hook Strategy 13:40 Entertainment Vs Community 16:58 Social Role Evolves 20:01 Tech Marketing Reality Check 23:44 Clipping And Flooding 26:08 Why Link In Bio 32:23 Monetization And Community 33:59 Consulting Flywheel 36:31 Events And Scaling Up