Digital Wrap-Up
Riley Harden
Recent Episodes
Strap in for a deep dive into the heart of strategic business planning. We don't just want to ride the wave of our best year yet; we're all about paddling towards sustainable growth. Kaylee and Riley break down their approach to setting goals, from trimming the fat off non-essential tasks to doubling down on content that truly drives our business forward.
We're not shy about the struggles, sharing how we're navigating the ebb and flow of project workloads and the search for consistent clients. Plus, hear our candid take on sales strategies—because let's be honest, cold calling is nobody's cup of tea. So, whether you're a budding entrepreneur or a seasoned business owner, there's a nugget of wisdom in here for you.
We're also talking about our unfiltered thoughts on the office move and its impact, from the joy of natural light to the unexpected perks of close-knit business neighbors. Tune in to catch the buzz around how our content strategies are evolving in this lively locale.
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Prepare to inject some serious vitality into your brand's heartbeat! We're unpacking the mysteries of branding that will resonate deep within your market's psyche. Forget the days of branding confusion; our chat is the compass you need to navigate the visual and verbal jungles of your brand's identity. We'll cover the power of style guides that anchor you beyond the visual anchor of your logo, ensuring your brand's voice bellows consistently across the vast digital plains.
This episode is a treasure trove for the savvy entrepreneur or the corporate captain steering the ship through the growth squalls. Branding isn't just a stamp; it's the very essence that whispers (or screams) your mission, from the curvature of your fonts to the finesse of your email sign-offs. We even drop hints about our podcast's upcoming metamorphosis – think of that fresh coat of paint on your favorite café, stirring excitement for the tales it will host.
As we wrap up, we take a hard look at the gears of branding within the business machine. We examine the finesse needed for logo versatility, tailored branding across business sectors, and the always looming horizon of rebranding. This is the insider's guide to the whys, hows, and what-ifs of branding, complete with the financial wisdom to navigate the costs of a brand's evolution. Whether you're a newbie to the branding game or a seasoned player, we're here to fuel your journey to a brand that echoes unmistakably across the market's soundscape.
Read our blog on brand guidelines: https://hardendigital.com/easy-steps-to-create-brand-guidelines-a-beginners-guide/
This month at Harden Digital and Design, we're highlighting the selfless work of nonprofits that hold a special place in our hearts. Riley and Kaylee get personal, peeling back the layers on their partnerships with these life-changing organizations. It's a journey of passion meeting purpose, where we've committed our expertise at gracious rates to elevate their missions—starting with the remarkable Phi Beta Psi, a non-academic sorority funding cancer research that resonates deeply with its members.
Navigating the ebbs and flows of sorority involvement, we dissect the tactics that keep the spirit of camaraderie alive amidst an ever-shifting landscape. Discussing the poignant interweaving of legacy and kinship, we confront the conundrum of engaging a new generation in age-old traditions. As Kaylee recounts her steps to bolster their digital footprint, including a website overhaul with Kelly from the Virginia chapter, we reveal the nitty-gritty of enhancing public engagement and untangling the web of maintaining a unified brand identity.
Wrapping up, we don't just stop at web presence; we examine the myriad ways in which fundraising and marketing can shape the future of philanthropy. From the sell-out success of Bags and Bingo to the intricacies of planning community fairs, we're pulling back the curtain on the endeavors and challenges of nonprofit events. Stay tuned for our next heart-to-heart, where we'll share stories that are more than just close to our hearts—they're part of our soul here at Harden Digital & Design.
Phi Beta Psi - Theta Delta Chapter Facebook: https://www.facebook.com/PhiBetaPsiTipton
Phi Beta Psi - Theta Delta Chapter Website: https://www.phibetapsitipton.org/
Phi Beta Psi National Website: https://www.phibetapsi.org/