Inspector Toolbelt Talk

Want more bookings when the market cools? Start by being everywhere your clients look. We close the season with a clear, tactical breakdown of why ubiquity beats hyper-targeting and how to layer small actions into big awareness. Instead of chasing a single channel or obsessing over last-click ROI, we map the buyer’s journey and show how the four-touch rule turns casual familiarity into fast trust when the inspection window opens. We walk through practical ways to stack visibility without bre...

Forget cold calls and cookie trays—authority is the best marketing, and the fastest way to earn it is by teaching. We sit down with solo inspector Carrie Cheek of Rosie Home Inspections to unpack how building state‑approved continuing education turns a room full of agents into a trusted referral network. From her early, expensive experiments with lunch and learns to consistently packed CE classes, Carrie shares the exact steps she used to stand out, connect with top producers, and boost reven...

Ready to stop coasting into December and start launching into January with real momentum? We sit down with Mark Hummel of Inspector Empire Builder to unpack how home inspectors can design a life-first vision and then build the business to match it. No secrets, no gimmicks—just the practical shift from technician thinking to CEO thinking and a system that turns goals into weekly action. We dive into the 1-3-5 framework—one, three, and five-year vision—so your annual targets tie to something b...

Quiet calendars don’t have to mean quiet growth. We break down the most common slow-season mistakes home inspectors make—and replace them with practical moves that compound into spring momentum. From why turning off your website or pausing SEO backfires to how steady AEO signals and consistent social content build authority, we show exactly where to invest attention when the market cools. We dig into real-world tactics: refreshing your website with local service pages and helpful articles, o...

Want a playbook for turning slow seasons into growth? We sit down with Tony from Villa Property Inspections to map out practical ways inspectors expand beyond a standard SOP without losing credibility or crossing ethical lines. From balcony inspection mandates in California to ADA accessibility assessments and commercial proposal tactics, Tony breaks down how the right credentials open doors—and how to present them so clients stop haggling and start booking. We dig into why maintaining a con...